Prada Beauty enthusiasts, rejoice! The luxury fashion house has officially inaugurated its maiden brick-and-mortar store in Southeast Asia, adding a new dimension to its global beauty presence.
Situated within the vibrant VivoCity shopping complex in Singapore, this boutique promises an unparalleled Prada experience, featuring exquisite fragrance collections, and a host of exclusive offerings.
Les Infusions: A Fragrant Symphony
As a beauty writer who personally cherishes the brand’s Les Infusions line, I must admit that the allure of Prada Beauty’s new store is truly captivating. The Les Infusions collection comprises a symphony of nine distinct scents, each a masterpiece in its own right. Among them, the Rose, Fig, and Vetiver fragrances have stolen my heart with their enchanting and evocative notes.
The Les Infusions range is a testament to Prada’s commitment to blending tradition and innovation. These fragrances are an ode to the art of infusion, where exceptional ingredients are patiently steeped to create uniquely captivating scents. With a focus on purity, simplicity, and authenticity, the Les Infusions collection takes you on a sensorial journey that resonates with elegance and sophistication.
Grand Opening Gala
To celebrate the grand opening of the Prada Beauty boutique at VivoCity, a lavish launch party was held on a Tuesday evening. The star-studded event featured Prada Global Ambassador Win Metawin, alongside local actor Glenn Yong and fashion content creator Mae Tan, adding an extra layer of glamour to the occasion.
Store Design and Experience
The 441-square feet store, designed with Prada’s distinctive aesthetics, exudes an unmistakable aura of luxury from its very facade to the meticulously curated displays. As you step into the boutique, you are immediately embraced by Prada’s signature green hue, while the black and white checkered marble tiles beneath your feet pay homage to the brand’s iconic style.
The store offers an immersive experience for fragrance enthusiasts, with dedicated spaces for various Prada collections, including the iconic Prada Paradoxe, Les Infusions, and Luna Rossa Ocean. However, what truly sets this boutique apart is its avant-garde personalisation service. Customers have the opportunity to print iconic Prada patterns and prints on their beauty products, allowing for a truly customised and unique touch.
With the inauguration of its first physical store in Singapore, Prada signals its intent to bring more beauty experiences to the region. Enthusiasts can anticipate further additions to their makeup and skincare offerings in the near future. As part of the opening special, the first 250 customers who enrol in the Prada Beauty Loyalty Programme will receive a three-piece fragrance sample vial set, ensuring a delightful and fragrant start to their Prada Beauty journey.
The unveiling of Prada Beauty’s Southeast Asian boutique at VivoCity is not merely a store opening but a celebration of the art of fragrance, beauty, and luxury. With Les Infusions capturing the hearts of discerning enthusiasts, this boutique is set to be a must-visit destination for those seeking an extraordinary and personalized beauty experience. Whether you are a devoted Prada aficionado or a curious beauty explorer, the Prada Beauty boutique at VivoCity #01-203, 1 HarbourFront Walk, Singapore awaits your discovery.