POKKA Coffee introduces their “Let’s Pause, Let’s POKKA” campaign, starting from this month. The campaign features former Mediacorp artiste Ya Hui, and aims to empower the public to incorporate regular pauses into their daily routines, promoting mental well-being.

Ya Hui is the perfect embodiment of the campaign’s mantra, as she herself has taken a pause from her career. On February 23, after 16 years with Mediacorp, Ya Hui decided to go on hiatus and explore new avenues in life. The brand hopes that her inspiring story will motivate and encourage consumers to take breaks when needed, allowing them to reset and realign their lives.

Taking a pause in the day can be more feasible than quitting your job, and Ya Hui’s journey serves as permission to prioritise personal well-being.

In addition, POKKA Coffee has partnered with various local F&B businesses, including Kueh Ho Jiak and The Meatery, to craft innovative creations that go beyond being delicious beverages. These collaborations offer coffee enthusiasts a unique opportunity to savour POKKA Coffee in delightful culinary forms, creating an unforgettable experience.

Given Singaporeans’ fast pace of life, POKKA Coffee believes this message would strike a chord among coffee drinkers, and remind them of the importance of taking meaningful pauses during the day.

“The act of drinking coffee by yourself is simple and can be a powerful form of mental recharge if you are doing it right. Against the backdrop of a growing emphasis on mindfulness and wellness, the act of taking a pause – when you need it – grants us momentary solitude and privacy with our thoughts to find clarity in the chaos that we encounter every day.” – Mr Rex Macaskill, Group CEO, POKKA Pte Ltd.

Look Out For The POKKA Roving Indoor Roadshows At Select Supermarkets

Held every Saturday and Sunday in July, shoppers who purchase $10 worth of POKKA Coffee products at these roadshows for a chance at the Sure-Win-Lucky Dip.
Prizes include:
▪ POKKA Coffee Pouch worth $12
▪ POKKA Coffee Double Wall Bear Mug worth $15
▪ POKKA Coffee Glass Mug worth $15
▪ Kueh Ho Jiak voucher (6pc set) worth $15 (includes
limited-edition POKKA Coffee Mochi Ang Ku Kueh)
▪ POKKA Mini fridge worth $50
For the roving schedule, please go here for details.

Nationwide Lucky Draw

Featuring the exclusive POKKA Coffee Dry-Aged Steaks, POKKA Coffee BBQ Sauce, and more POKKA Coffee infused dishes.
Purchase $10 worth of POKKA products to enter the draw running from 1 to 31 Jul 2023 and stand to win one of the following prizes:
▪ BBQ Cookout by Grill Master for 4-5 pax at The Meatery worth
$500 each – 3 winners
▪ Private Chef Home Dining Experience (a 3-course coffee- themed menu) for 2 by The Meatery worth $300 each – 8 winners
▪ BBQ Meal Kit and Hibachi Grill packaged by The Meatery worth
$120 each – 5 winners

POKKA Coffee Infused Mochi Ang Ku Kueh – By Kueh Ho Jiak

This is an exclusive creation where POKKA coffee is infused into their new mochi-centred Ang Ku Kueh creation. It can be purchased in- store and online.

You may also win a voucher to redeem a six-piece gift set simply by purchasing $10 worth of POKKA Coffee at roadshows for a chance at the Sure-Win-Lucky Dip.

28 Day Dry-Aged POKKA Coffee Steak With POKKA Coffee BBQ Sauce – By The Meatery

Available for purchase as a retail bundle comprising: 1kg USDA Prime Black Angus Short Ribs Bone-in with POKKA Coffee Rub, 280ml POKKA Coffee BBQ sauce and one pack of six POKKA coffee cans.

This can also be won in a nationwide lucky draw promotion in July through three variations of prizes.