Drops of Youth™ concentrate has been one of The Body Shop’s best-selling products, with a bottle sold every 20 seconds around the world. So why did the brand change it? It’s about going back to the brand’s activist roots. From the outset, The Body Shop Founder, Anita Roddick ripped up the norms and codes of the beauty industry. She campaigned tirelessly on human rights and environmental issues as well self-esteem.
In 2021, The Body Shop launched a self-love campaign to inspire inner confidence and commissioned a Global Self Love Index. The findings couldn’t be clearer: majority of people globally think the beauty industry can have a negative impact on self-confidence. This mostly stems from the use of airbrushed or altered images and unrealistic claims.
The Index served as a final catalyst for the brand to review and reflect on its own practices and make the firm decision to clean up its own house, where it felt it was falling short of its founding values.
Skin Resilience Starts With A Tiny White Flower
Edelweiss, a flower that grows in the Swiss Alps, has become a popular ingredient in skincare products in recent years. This is due to its unique properties that make it highly beneficial for the skin. Edelweiss contains high levels of antioxidants, which protect the skin from environmental stressors such as UV radiation and pollution. It also has anti-inflammatory properties, which can help reduce redness and irritation in the skin.
Additionally, edelweiss has been found to have anti-aging benefits, thanks to its ability to stimulate collagen production and improve skin elasticity. Its natural ability to retain moisture also makes it a popular ingredient in moisturizers and serums. As consumers become more interested in natural and sustainable skincare options, edelweiss has become a popular choice due to its effectiveness and eco-friendliness.
The powerful natural protection systems found in Edelweiss make it the ideal skincare ingredient. It’s no wonder, the new range has been reformulated to deliver double the concentration of Edelweiss in every drop, for stronger, smoother-looking skin.
The properties of Edelweiss have also been clinically proven to be 43% more powerful in antioxidant activity than Retinol*. It also helps maintain skin barrier health and smooth the skin surface.
A Quick Look At The Edelweiss Range
The new name also comes with a new formula and extended line-up. The game changer is the Edelweiss extract containing Leontopodic acid, a unique and powerful ingredient that’s 60% stronger than ferulic acid5, a known antioxidant.
Made within strict ‘green chemistry’ principles, the Edelweiss is organically farmed and harvested by hand by The Body Shop’s trusted supplier. It is carefully and respectfully cultivated in areas where the flower is not endangered, to respect the Alpine biodiversity. It is then extracted using zero chemical waste, first through drying the plant, and then distilled using a renewable process.
Edelweiss Daily Serum Concentrate, $68-$88/ 30ml-50ml
An update to the best-selling, fan favourite, now enriched with Leontopodic acid, a known antioxidant. The concentrate is clinically proven to help protect skin from pollution10 and for skin that appears smoother.
Edelweiss Eye Serum Concentrate, $50/10ml
Help refresh the eye contour and smooth the appearance of fine lines with this lightweight gel concentrate.
Edelweiss Smoothing Day Cream, 50ml (coming soon)
Clinically proven to smooth the appearance of fine lines, the daily moisturiser is said to have an air-whipped, fast absorption texture, for fresher-looking and plumper-feeling skin.
Edelweiss Cleansing Concentrate, $27/100ml, $27
Suitable for all skin types, this refreshing, lightweight gel cleanser promises to wipe away daily grime and pollutants from environmentally stressed skin.
Edelweiss Bouncy Sleeping Mask, 75ml (coming soon)
This overnight mask moisturises and makes skin look re-energised, so you wake up with smoother, softer-feeling skin.
Edelweiss Bouncy Eye Mask, 20ml (coming soon)
Can be used in the morning as a pick-me-up or over-night. It has been clinically proven to make the eye area and contour look smoother and hydrated.
Edelweiss Serum Concentrate Sheet Mask, $10/21ml
Leave on for 15 minutes twice a week to help promote fresher, smoother-looking skin.
Edelweiss Liquid Peel, $35/100ml
Exfoliate and gently peel stressed skin twice a week, to leave your skin feeling clean and purified.
Edelweiss Bouncy Jelly Mist, $30/57ml
Refresh environmentally stressed skin on the go, with this lightweight gel mist which is also proven to help protect skin from the effects of blue light.
The Body Shop Rose Quartz Gua Sha, $33.00
Inspired by ancient Chinese beauty routines, The Body Shop created their own version of this handy little facial massage tool, made with rose quartz stone from South Africa. Massage all products into your face with the Gua Sha stone. The gentle pressure from the massage leaves facial contours appearing more toned and defined.!
The Body Shop Edelweiss Collection is available at its official flagship store on Lazada, Shopee and The Body Shop stores islandwide.