The 6th generation of Sulwhasoo’s First Care Activation Serum has just been released, and it features an improved formulation, and a completely new bottle design. After 26 years of painstaking study and development, the fabled serum, which has been a part of Sulwhasoo since the company’s founding, is now more potent than ever before.
Sulwhasoo has decoded ginseng to reveal its remarkable qualities for the skin by fusing conventional Asian wisdom and cutting-edge technology. The all-new First Care Activation Serum VI is infused with the essence of Lyphanax™, ginseng that has undergone 500 hours of natural ripening, to renew and fortify the skin. Lyphanax™ is powered by the Sulwhasoo Master Complex™, a proprietary ingredient produced by Sulwhasoo. The Sulwhasoo Master Complex™ was created to assist people achieve a healthy radiance and activate the skin’s natural skin-renewing abilities. It uses ginseng research, know-how, and technology developed over nearly six decades to provide Lyphanax™’s mystical abilities and skin-benefiting properties.
A single drop the First Care Activation Serum VI is all it takes to revitalise your skin. Used as the initial step in one’s skincare regimen, the First Care Activation Serum VI’s formula absorbs quickly and helps to relieve the pressure on the skin that is frequently felt shortly after cleansing. It quickly turns on the skin’s capacity to better absorb the skincare that comes next, maximising the effectiveness of the remaining steps in your programme.
The “First Peace” fragrance, a scent produced with 100% plant oils to revitalise both the mind and body, is responsible for the distinctive scent of Sulwhasoo’s First Care Activation Serum. The new formulation, which is kept in a bottle made of lighter glass, has 94.7% naturally produced ingredients.
The smooth, rounded shape of the glass flacon resembles the lines of a moon jar made of white porcelain, reflecting the distinctive Korean aesthetics and sense of beauty. The First Care Activating Serum, which drastically changed the beauty routines of women all over the world, remains a best-seller for Sulwhasoo – with a bottle is sold every ten seconds. To date, more than 510,000 customers have bought and used at least ten bottles of the First Care Activating Serum.
The First Care Activating Serum VI is now available at all Sulwhasoo boutiques, counters and online channels, retailing at $125 for 60ml, and $170 for 90ml.
THE LIFESTYLE COLLECTIVE 