Swiss-based high-performance running brand, On has officially announced the launch of its first pop-up store in Singapore. The store which spans 1,335 sq ft, offers an impressive selection of footwear and apparel, and will soon include the brand’s Cloudsurfer shoe, which will be launching on the 23rd of this month, and the Cloudmonster, as well as lifestyle options like The Roger Clubhouse, which will seamlessly take you from the boardroom to the gym.

Created and designed to provide athletes and runners the comfort and pleasant sensation of “running on clouds”, On shoe designs have found their way onto the feet of more than 7 million runners in over 50 countries around the world.

On’s CloudTec® design gives runners, and even walkers (like myself) the optimal shoe designed specifically for soft landings followed by explosive take-offs to unlock their running potential. Complete with multi-directional cushioning as well as a highly adapted sole, CloudTec® Technology brings together comfort, ergonomics, and performance into one shoe for your running pleasure. So if you would like to feel like you are walking or running on clouds, this is the shoe for you!

The On pop-up store is a walking distance from Orchard MRT (alight via exit 7) at B2-06, Wheelock Place, beside the Calvin Klein store, and opposite Melissa shoes.