Food from the Heart which was founded in 2003 with the intention of preventing bread wastage in Singapore, has since evolved to become the largest Institutions of a Public Character (IPC) status food charity in Singapore. It aims to alleviate hunger among low-income individuals and families, through their food distribution programmes and community-based initiatives, and is now currently feeding more than 62,000 people.
The Bread Run, picks up perfectly edible, unsold bread from participating bakeries and hotels, and redistributes them to over 26,400 beneficiaries. Not only does this help feed them, it prevents pointless food wastage, and is a win-win for all concerned.
Over the years, Food from the Heart has conducted a comprehensive analysis of the needs and wants of underprivileged individuals, and has since expanded its core programmes and initiatives to include Community Food Pack, Project Belanja!, School Goodie Bag, Market Place, and Community Shop that addresses the different needs of each and every beneficiary.
But beyond making food accessible for the less privileged, the charity is focusing on minimising food wastage – a persistent problem in Singapore, where food waste accounts for a staggering 12% of total waste generated. To do so, Food from the Heart leverages on data analytics and technology to identify community trends, popular food options, and stock numbers in their community shops to make smarter and informed purchasing decisions with cash donations from donors.
Since 2003, Food from the Heart has amassed a strong volunteer team of over 10,000 individuals, who have helped to distribute $7.22 million worth of food to more than 59,500 beneficiaries across Singapore (in 2021).
The organisation will be celebrating its 20th milestone anniversary in February next year, and hope to be able to improve food security for the underprivileged.