Most people don’t realise the environmental cost of creating a pair of jeans. In fact, it takes 1,800 gallons of water, which works out to roughly 104 showers to produce a single pair of jeans. Which is why Levi’s® has launched the next iteration of its “Buy Better, Wear Longer” campaign in Singapore with a limited-time pop-up activation at VivoCity and release of a short cinematic film.
The campaign builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products while reinforcing its mission to help consumers love their jeans for decades, not seasons.
To bring the message to life, Levi’s® will run a Buy Better, Wear Longer Pop-up at VivoCity from 23-27 November. Visitors can look forward to a first-hand experience of what it means to consume consciously and how they can give their old threads new life by repurposing and recycling through three key activations:
The Levi’s® Tailor Shop
The iconic tailor shop makes its Singapore debut. Enjoy complimentary customisation to your Levi’s® denim with either embroidery or patches.
DIY Upcycling Workshop
Learn to create your own pouch using upcycled Levi’s® denim fabric. You can register for a slot here.
Pay it Forward Bin
Do your part to recycle pre-loved denim in your wardrobe, and give your old, tight, not so flattering jeans another lease of life, by donating them, and keeping them out of the landfill.
Accompanying the campaign’s launch is a short cinematic film told through the eyes of a pair of Levi’s® 501s as it changes hands over generations and time. If you would like to watch the Buy Better, Wear Longer film, click here.
The Buy Better, Wear Longer pop-up activation runs from November 23rd to November 27th at VivoCity (outside Levi’s®) between 10am – 10pm.