From New York to Singapore, take the Kiehl’s NYC Subway and travel through time and space as the Kiehl’s Skin Pros show you how they have cared for you and your skin since 1851. The interactive journey begins as visitors hop onto the subway where they will discover 171 years of skincare through various interactive touch points – from a welcome by Mr Bones, a photo opportunity with the Kiehl’s NYC Subway and ticketing machine to discovering fun facts and anecdotes about Kiehl’s through the years.
Since 1851, Kiehl’s has always been about taking care of the community through its apothecary skincare, providing personalised service and ongoing sustainability efforts. Launched in conjunction with the rollout of Kiehl’s new creative campaign, “We Skincare About You Since 1851”, Singapore will be the first to launch the Kiehl’s NYC Subway Skincare Discovery Pop-up, before it makes its way to Malaysia.
Every visitor will receive a Kiehl’s subway map before proceeding to experience Care through formulas from the Kiehl’s Dermatologist Solutions range and exploring the Carefully harnessed most efficacious natural ingredients in each product. Visitors can also expect to win limited edition Kiehl’s souvenirs when they play interactive games in the subway, take Instagram-worthy shots at the vertical garden wall of natural ingredients and even dress in a lab coat for a photo at the Kiehl’s Dermatologist Solutions lab.
Through a personalised and in-depth skin diagnosis with Kiehl’s Skin Pros, visitors will be able to find out more about their skin needs and tailored skincare solutions from Kiehl’s, and take home a complimentary six-piece Kiehl’s sample kit most suited for their skin. Exclusive Kiehl’s sets will also be available for purchase at the pop-up shop.
To elevate the New York subway experience, visitors can also enjoy sidewalk melodies by live performers featuring local singers Aisyah Aziz, Glenn Yong, Hashy Yusof and more.
Additionally, one lucky visitor will also stand a chance to win a pair of flight tickets to New York sponsored by Kiehl’s! So head on down to Ion Orchard Basement 4 Atrium this Sunday, and join the fun at the First-Ever Kiehl’s NYC Subway Skincare Discovery Pop-Up, experience Kiehl’s like never before and take a piece of New York City home with you.
2nd September: 10am – 2pm & 8pm – 10pm
3rd September – 11th September: 10am – 10pm