Bamford London and G-SHOCK have unveiled a new collaborative timepiece, the second to emerge from a union bringing together two of the biggest names in the watch industry. Coming this August, the unmistakable Bamford blue accented DW-6900BWD-1 will follow up 2020s debut Bamford x G-SHOCK watch.

The first collaboration nodded to G-SHOCK’s heritage by reimagining the original 5600 model, whipping up a frenzy amongst collectors of both brands, hitting headlines across the globe and consequently, selling out in just three minutes.

For this latest launch they have again selected a classic model from the archive and combined the robustness of a G-SHOCK with George Bamford’s masterful styling. The DW-6900BWD-1 BAMFORD features George Bamford’s new triple blue concept, utilising three different shades of Bamford’s signature powder blue for striking effect. The blue hue also brings life to the underside of the strap and can be seen when the watch is worn on the wrist. Off setting all of the blue touches is a jet black dial.

“It is amazing to be working with G-SHOCK on another timepiece. In 2020 we released our first collaboration and we have been eager to do another ever since. The 6900 model holds personal significance to me as it’s the first G-Shock I owned. I love seeing the different shades of our Bamford aqua blue throughout the design and our blue on the iconic ‘G’ symbol backlight button is a special moment. – George Bamford, Founder, Bamford Watch Department

The G-SHOCK x Bamford London DW-6900BWD watch will be available in all G-SHOCK stores from the 16th August.