In conjunction with the of opening their fourth outlet in Singapore this month at VivoCity mall, Scent by SIX launched the CARE Range, created following the success of its recent scents, Sleep, Returns and Hikaru.
The CARE Range was created in collaboration with non-profit organisation, Caregivers Alliance Limited (CAL), with a portion of the sales proceeds being donated to CAL to enable them to continue providing training and support to caregivers of persons with mental health issues.
This collaboration is in perfect alignment with the brand’s mission to use its scents to heal, soothe and delight one’s mental wellness. Infused with fragrance intelligence technology to influence positive emotions in the wearer, the new CARE Range comprises of Care to Focus, Care to Relax and Care to Sleep Better. The scents were developed over several months in a series of workshops involving CAL’s caregiver volunteers, who drew from their personal experiences to help formulate the products.
An advocate of mental wellness, Founder of Scent by SIX, Jason Lee aims to create awareness of caregivers’ needs with this initiative. “We would like to support CAL by shining the spotlight on caregivers. Caring for a loved one or a friend with a mental health issue demands a lot from the caregiver. CAL provides support and resources to help caregivers cope with their situation and to prevent burnout, which may otherwise lead to mental health issues if left unaddressed,” he says.
The new CARE Range comprises the following items:
Care to Relax:
Reed Diffuser, 110ml / $48, Scent Spray, 30ml / $32, Aroma Essence, 10ml / $22 or 50ml / $66, Magnetic Diffuser Set $32 (the Magnetic Diffuser Set consists of two miniature-sized magnets with a 5ml aroma essence in the Care to Relax scent, packed in a gift box. The magnets can be worn on a face mask or on one’s clothing).
Care to Sleep Better:
Reed Diffuser, 110ml / $48, Pillow Mist, 30ml / $32, Aroma Essence, 10ml $22 or 50ml / $66.
The new store at Vivo City, is a cosy 312 sq ft space that emanates calmness with its stucco walls coloured a delicate sandstone pink with smooth undulating rounded edges. The outlet was designed with a nod to the tropical vibrancy of Singapore’s Southern Islands. Taking reference from the curved silhouettes of Sentosa and Violin Islands, the plinth displays showcase the scent diffusers. A colourful centrepiece mural designed for this intimate space functions as an anchor of the surrounding displays, grounding it with vibrancy and positivity.
The CARE Range is available for purchase at any of the Scent by SIX outlets, as well as online.