I don’t think many people realise that without pollinators, like butterflies, bees, hummingbirds, and bats, 100% of the fresh, handmade products that we all love from Lush Cosmetics would disappear.
And that’s not all. Pollinators are also responsible for one out of every three bites we eat—making the very foundation of our food possible. Their populations are in decline due to habitat loss from pollution, the misuse of chemicals, and climate change, and Lush is asking for your help to protect them with its newest ethical campaign, ‘Pollinators Make It Possible’ running June 17th to June 26th this Pollinator Week 2022.
The campaign, which will be hosted across Lush’s and online, focuses on the importance of protecting pollinators, and encourages customers to take action by learning seven tips, accessed by a QR code on take-away seeded paper. The custom seeded paper is a mix of non-invasive plants including Bird’s Eye, Clarkia, Black Eyed Susan, Catchfly, Snapdragon and Sweet Alyssum, and can be planted to add natural habitat to attract pollinators.
As part of the campaign, Lush is bringing back its limited-edition Rose Butterfly Bath Bomb. The product contains Sicilian lemon oil, which Lush buys from a family-run business in Sicily, Italy. The lemons are grown without pesticides and collected and pressed by hand entirely with their peel.
Float away with the soothing rose oil knowing that 100% of the sales price (minus the tax) will go towards raising $150,000 for Pollinator Partnership and other organizations working to protect pollinators. Available online and in-store now, while quantities last.
Thanks to the wide diversity of pollinators (more than 200,000!), like the butterfly, Lush can stock its shelves with fresh, handmade products made from fruits, nuts, seeds and vegetables.