By Aimee L

Let me start off by saying that while I have heard great things about it, I have never personally owned a G-shock watch before, until now. So when Casio announced a new BABY-G line of shock-resistant watches for women, a total of six BGA-310 series watches designed and coloured for outdoor fashion, I just had to get my hands on it!

When I was little, I remember my dad – who at that time was an avid diver, had a fancy looking black G-shock watch that he wore on dives, that I was not allowed to touch. Since then, G-shock watches have always had this strange allure, but I just could never find a design that suited my rather girly style and small wrist, until now.

I was torn between the pink (Coral pink) and beige-ish (Cotton beige) design, and eventually went with the pink, which I felt best suited my personality.

Why It’s A Sporty Girls Must-Have

Ok first things first, this watch is super cute! I mean, seriously, its gorgeous and feminine, without being too girly. And it literally goes with everything, from jeans and shorts to dresses and more fancy outfits.

Like all G-Shock watches, these watches are all shock-resistant and designed for active women. They feature a fun and familiar round case incorporating four outsized index markings that glow in the dark to suit outdoor styles.

I also love the fact that all three BGA-310C models feature a cloth band in eco-friendly fabric made from recycled plastic bottles. In addition, these models offer a wider range of motion at the lug where the band connects for an even better, more comfortable fit (so no pinched skin or pulled hair).

All six watches have a high-intensity double LED light that illuminates the LCD and dial for an easy read in the dark. This works especially well for me as I like to go jogging at night after work, and no longer need to strain to read the time. The light can be accessed by pressing the light button under the 6 o’clock position. There is also the auto-light hands-free function which when set, is simply activated by the tilt of the wrist.

Final Thoughts

I honestly love this watch. In terms of pricing, it’s very affordable, mine is priced at $179. It looks fantastic, and I wear it all the time, not just for sports and weekends. I find that it’s subdued colour and design makes it easy to match with just about any outfit.

It’s also a tough watch, so if you are clumsy like me, it’s not a problem, because this watch is built to withstand knocks and bumps. Oh and because my dad wouldn’t let me play with his G-shock when I was a kid, I don’t let him touch mine (which is far nicer than his boring black one).

The BGA-310 series which retails for between $179 – $199, comes in four gorgeous pastel shades – Coral pink, Cotton Beige, Navy, and Pale blue and is available online and at all G-SHOCK stores.