By Aimee L

We always support brands that do their best to be sustainable and responsible, so when we heard that local, homegrown, clean skincare brand aspurely had partnered with Zest Clinic to launch their “Love Your Planet Project” (which will run from April 15 till the end of the year), we just had to give them a shout out!

Through this project, aspurely and Zest Clinic hopes to encourage and make mindfulness and environmental-consciousness as easy and convenient as possible, so it becomes a way of life here in Singapore.

The next time you finish your bottle of serum or lotion (so long as it is plastic), simply pop into Zest Clinic to dispose of your empties. Not only will you be helping the environment, but as a reward, you will receive a 20% discount on all aspurely’s skincare products and a complimentary 30-minute health screening and wellness consultation at Zest Clinic.

Here’s What Happens To Your Empties

The used empty plastic bottles and jars will be picked up by The Sustainability Project (TSP). These empties will then be given a new lease of life by being reused during workshops to store body scrubs, or by being redistributed to 45 businesses in the Zero Waste Packaging Initiative (this Initiative aims to give packaging a second life) to reuse in their operations.

The remainder of the used skincare bottles will be collected by recycling company, Eco Exchange who will then recycle the plastic bottles safely and responsibly. The plastic bottles will be consolidated and sent to a plastic recycler where it will be crushed into smaller pieces and made into granules. Eco Exchange also ensures that their carbon footprint will be managed responsibly.

aspurely: Made From Sustainably Grown Plant Extracts

Clean, efficacious skincare with no alcohol, sulphates, silicones, parabens, fragrances or colourants in its ingredient lists is what the brand is all about. Therefore, in line with Earth Day 2022, the brand’s “Love Your Planet Project” reaffirms its mission towards sustainable beauty.

aspurely ensures that their product ingredients are extracted from plants that are sustainably grown and harvested with minimal impact on the environment. The processing of these extracts do not use any heat or toxic solvents, and the brand’s amino acid based and olive oil based surfactants are non-toxic and biodegradable, which means that they will not cause toxic discharge wastewater.

“We are incredibly thrilled to introduce Love Your Planet Project with Zest Clinic and we look forward to a successful partnership that matches our sustainability efforts. We recognise that this is a step in the right direction as aspurely wants to encourage others to adopt a minimal waste beauty lifestyle for the betterment of both planet and people. We believe that beauty care can embody clean, holistic and high-performance ingredients while being kind to our environment.” – Coreenna Ong, Co-Founder and Head of Research and Development of aspurely

The philosophy surrounding the idea of sustainability goes beyond the packaging. Each product comes with a transparent list of labels to educate eco-conscious consumers. In place of traditional preservatives, aspurely uses all-natural preservatives in their formulas to eliminate microbial contamination and ensure product safety. These natural preservatives are made from eco-certified botanicals and plants which are environmentally-friendly and will not irritate the skin. All their key ingredients are selected to ensure that each final product delivers its intended purpose of optimal user efficacy.

aspurely’s proprietary blends are deeply rooted in the concepts of synergy, where rigorous testing is carried out to ensure each natural element works effectively and safely with all other elements in the formula.

If you are new to the brand and would like to give it a try, I recommend starting off with the aspurely Starter Pack $123, which is perfect for individuals to kickstart their clean skincare journey and achieve healthier skin. The starter pack consists of Natural Amino Acid Cleansing Foam, Restorative & pH Balancing Toner and an Ultra-Regenerative Moisturiser, specially curated by aspurely’s team. These powerhouse trio has a key ingredient to help elevate one’s skincare routine. To purchase your starter pack, or to find out more about aspurely, go here.

    

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