G-SHOCK x Rubik’s Cube® have today announced the release of a limited-edition collaborative timepiece, the GAE-2100RC-1A. This collaboration is based on the best-selling GA-2100 model. Like its Rubik’s Cube® inspiration, a facelift is just a turn away, with each watch featuring an interchangeable bezel and tool.
The GAE-2100RC-1A features the latest carbon core guard technology in a slimmer, more refined case that gives homage to the much-loved retro look with its unique octagonal bezel, framing an analog-digital display.
Despite its deceptively compact design, this watch is as durable and tough as any G-SHOCK watch. The GAE-2100RC-1A is 200-meter water resistant and shock resistant. Invented in 1974 by Ernő Rubik, the Rubik’s Cube® has become one of the best-selling toys in history, with 450+million cubes sold to date. Global icons favour the hugely popular puzzle from Harry Styles and Ryan Gosling to Justin Bieber and Will Smith.
On the collaboration, Casio has commented “There are a lot of synergies between G-SHOCK’s approach to building watches and Rubik’s iconic Cube. A tough eye-catching exterior with deeper complexities and a shared ‘Never Give Up’ philosophy make this a very natural partnership.”
The new GAE-2100RC-1ADR watch priced at $239 will officially be available at all G-SHOCK stores this month.