Since 1994, M.A.C has donated 100% of the selling price of all VIVA GLAM lipsticks to organisations supporting the health and rights of those affected by HIV/AIDS, as well as women and girls and the LGBTQIA+ community, and has raised over US$500,000,000 globally – and counting!
This year’s celebration of M.A.C’s iconic giveback program honours late artist Keith Haring’s artistic and philanthropic legacy with three special-edition lipsticks in his signature primary colour palette.
Haring himself passed of AIDS-related complications in 1990. “For our 27th anniversary, we’re thrilled to honour the late iconic artist Keith Haring and carry forward his mission of using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for purpose. While he sadly passed during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM.” – John Demsey, Chairman of the M.A.C VIVA GLAM Fund and Executive Group President, The Estée Lauder Companies Inc.
In Singapore, 100% of the selling price of every VIVA GLAM lipstick is donated to Action for AIDs (AfA) and used for its Mobile Testing Service, which aims to make HIV counselling and testing more accessible and available to high-risk persons.
Be authentic. Be bold. Be original. M.A.C VIVA GLAM x Keith Haring invites you to embrace the power of your creativity, ultimately reflecting Haring’s belief that “art should be something that liberates your soul, provokes the imagination and encourages people to go further”.
The Lipstick That Gives Back 100%
Celebrate 27 years of giving back 100% with three special-edition lipsticks in Keith Haring’s signature primary colour palette in Matte and Frost finishes.
Three Shades, Endless Possibilities
Akin to how the artist considered the subways of New York his laboratory for experimentation, VIVA GLAM x Keith Haring invites experimentation and creative exploration.
Mix, match and create limitless impactful looks with red, yellow and blue hues that are as boldly original worn alone as they are when mixed to a bespoke shade of purple, green or orange.
Join The VIVA GLAM Movement
Pledge your support to this campaign by joining M.A.C’s local social media movement. Show the world what it means to be BOLD, AUTHENTIC and ORIGINAL on your own platforms and wear these three special-edition lipsticks in Keith Haring’s signature primary-colour palette on their own or mix and layer them to create a look that spells YOU.
The collection is now available at M.A.C boutiques at Takashimaya S.C., ION Orchard, Bugis Junction and Serangoon NEX, and on M.A.C Chat and Shop.