With the Semakau Landfill – the only off-shore landfill for the entire population of Singapore – projected to be completely filled up by 2035, it is about time that each of us took some responsibility, and do our part to reduce the amount of waste we generate.
The responsibility for reducing plastic waste falls on all of us, including the beauty industry. With pointlessly extravagant packaging for tiny amounts of actual product, statistics report that the global cosmetics industry generates over 120 billion units of plastic a year, which is ridiculous, given the amount of education and exposure that we all have regarding global warming and the need to be environmentally responsible.
The global pandemic hasn’t helped either. Single-use masks, millions of vaccines, medical apparatus and a huge increase in online sales and returns all end up in landfills or waterways. The United Nations has warned that if this continues, we will have more plastic than fish in our oceans by 2050.
Taking its first step towards sustainability, meeth has introduced its new refill scheme. Instead of purchasing a whole new bottle once a product runs out, they now offer consumers the opportunity to purchase the refill tube instead, and we applaud them for taking this step in the right direction.
The Ceraderma Essence and the Twelement Day Cream from meeth both offer lightweight hydration, intense moisture and skin barrier repair and maintenance. What makes the Essence and Cream even better than their convenient, all-in-one factor, is that they both come in a refillable packaging, reducing the amount of waste produced.
Through this small change, meeth has managed to halve the amount of plastic waste that the Twelement Day Cream would have generated, and the Ceraderma Essence refill has saved 35% of potential plastic waste in only three months.
Ceraderma Essence 60g + 60g refill at $260 – this is an ultra-soothing serum suitable for all skin types, including sensitive skin. With a blend of ceramides (crucial for a healthy skin barrier), together with other soothing and hydrating ingredients such as Sodium Hyaluronate and Calendula Flower Extract which keeps skin nourished, healthy, and protected from daily environmental stressors.
Twelement Day Cream 60g + 60g refill at $260 – is an ultra-nourishing day cream suitable for all skin types, with a lightweight, non-greasy texture that is dry to the touch. A total of 12 different types of active ingredients are combined harmoniously to unleash a healthy glow and meet a wide array of needs. From lift-up, firmness, hydration to brightening and replenishment at all levels.
With the new refill scheme, the Ceraderma Essence and Twelement Day Cream can now be kept in their original packaging and used over, and over again. Simply pop out the used cartridge in exchange for a new one – there is no need to completely disassemble everything in order to refill the products.
meeth is currently running a special Bundle Sale so you can now purchase the Ceraderma Essence or Twelement Day Cream along with its respective refill at 15% off!