On the 19th of this month, M·A·C announced that it had teamed up with the K-Pop powerhouse as she has a strong global influence in pop culture, speaks to a wide range of consumers, and encourages conversations and trends within and outside of the beauty landscape. LISA is the first female K-Pop idol to be appointed as M·A·C’s Global Brand Ambassador.
LISA, known for her charismatic, audacious stage performances and trendsetting presence in beauty, fashion, and music, not only shares a deep connection with M·A·C’s longstanding values, but also serves as an inspiration for the ever-evolving brand.
“I have always been a big fan of M·A·C! I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage,” LISA said. “Together with MAC, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”
The synergy between LISA and M·A·C is paramount as both break boundaries between cultures, exude a global relevance, and indulge in storytelling through their key artistic levers.
As MAC’s Global Brand Spokesperson, LISA will be the face of M·A·C’s renowned collections and key campaigns, as well as the muse for the brand’s exciting innovation projects. In addition, with her great passion for beauty, LISA will work with M·A·C Makeup Artists to showcase her signature looks, share beauty secrets, skincare regimens, and lifestyle with M·A·C fans.