Starting today on World Cleanup Day 2020 and extending for the ensuing two weeks, thousands of volunteers from the Alliance, employees of participating member and non- member companies, partners, influencers and individuals around the world, including Singapore, will rally their communities to discover, identify, collect and dispose of any litter they find.

The ALL_TOGETHER GLOBAL CLEANUP hopes to educate more than one million individuals about the importance of litter cleanup. Litterati, winner of the Alliance and Plug and Play’s incubator program in the United States, developed an app that serves as the centrepiece to unite ALL_TOGETHER GLOBAL CLEANUP participants.

The Litterati app allows for your trash pickup efforts to be monitored with concrete data, which in turn makes it possible for changes of lasting impact—from behavioural shifts to corporate packaging changes and more. 

Litterati uses artificial intelligence technology to identify the litter from the environment captured in geo-tagged photos. All participants will use the innovative Litterati smartphone app to upload photos of each piece of litter collected in order to measure and track participation throughout the two-week campaign.

Here’s How You Can Do Your Part

If you would like to participate in the campaign, simply download Litterati from the App Store or Google Play Store and enter the code: “CLEANSG”. 

Head out into your community and use the camera in the Litterati app to take photos of the litter collected one piece at a time. You can also join the local conversation online by following ALL_TOGETHER GLOBAL CLEANUP.

Clean Up is one of four strategic pillars of the Alliance, along with infrastructure, innovation, and education and engagement, that guide the organization as it works to identify, evaluate, select and invest in programs that bring to life solutions that prevent the leakage of plastic waste into the environment and contribute to a circular economy. 

The Alliance’s ALL_TOGETHER GLOBAL CLEANUP emphasizes the impact of individuals when everyone steps up to take action. The two-week window to participate in the ALL_TOGETHER GLOBAL CLEANUP gives you the choice to take part and still maintain social distancing.