ZALORA has launched its first collection from sustainable materials under the ZALORA Basics label, in collaboration with TENCEL™ fibers. The capsule is made up of stylish classics with an updated twist, and aims to encourage customers to shop fashion more consciously.
ZALORA Basics’ TENCEL™ fibers collection offers 44 styles, including tops, bottoms, dresses, jumpsuits, a hijab and a turban. TENCEL™ fibers originate from the renewable raw material wood, and are certified compostable and biodegradable, thus able to fully revert back to nature.
TENCEL™ Lyocell fibres have a commendable reputation for their responsible sourcing of raw material from sustainably managed forests, and their closed-loop production process which transforms wood pulp into cellulosic fibres with high resource efficiency and low environmental impact.
TENCEL™ fibers are gentle on the skin, is breathable, retains colour, and manages moisture to repel unfavourable bacterial growth. Comprising both Lyocell and Modal, TENCEL™ fiber boasts comfort in softness and luster, while flattering figures with its silky drape silhouette.
ZALORA recently announced its sustainability strategy, and intends in 2020 through 2025 to inspire consumers to make sustainable fashion choices while driving a circular fashion movement in the region. ZALORA’s commitment to shaping a sustainable fashion ecosystem includes minimising the environmental impact and encouraging social and environmental improvement in the supply chain through ethical sourcing.
ZALORA Basics TENCEL™ fibers capsule collection is available here, and is priced from $ 24.90 – $79.90.