New Balance in collaboration with brand ambassador Jaden Smith has conceptualised, designed and developed a new silhouette, NB for Jaden Smith Vision Racer that is vegan-friendly.
The NB for Jaden Smith Vision Racer merges classic New Balance design with Jaden’s unique, bold, fashion-forward aesthetic for a new silhouette that pushes the boundaries for sustainably-led footwear at New Balance.
An iconic change-maker, with his convention-defying work in fashion and music, coupled with his dedication to philanthropy and environmental awareness, speak to larger global issues and how they impact his generation.
The NB for Jaden Smith Vision Racer merges classic New Balance design with Jaden’s contemporary aesthetic.
Each element of the Vision Racer incorporates partially recycled materials like its partially recycled insole made with a combination of 6% castor bean oil, 15% recycled foam, 5% recycled rubber, and 74% virgin PU, while the heel carrier is made from 98% post-production leftover foam and rubber. The upper textile and upper lining, tongue textile, small webbings are all made of 100% recycled polyester, making this shoe vegan friendly.
Additional features of the NB for Jaden Smith Vision Racer include reflective details on the tongue webbing, N logo and upper piping for visibility at night; a rubberised tip for added durability to support Jaden’s high intensity lifestyle of performing and skateboarding; and, an exaggerated, iced outsole with “Vision” print.
The Vision Racer will launch in a Wavy Baby Blue colourway, with additional colours debuting throughout 2020. The NB for Jaden Smith Vision Racer retails for $209 and will be available onlinet on the 28th August at New Balance and Footlocker.sg.
THE LIFESTYLE COLLECTIVE 