Local fashion label Pomelo teams up with renowned lifestyle brand The Smiley Company for the second time to release an exclusive new collection inspired by ’70s pop culture and expressive streetwear.

The collection embodies youthfulness, freedom, positivity and happiness and is a much needed reminder that there will be brighter days ahead. 

Designed in-house by the Pomelo fashion team, the collection takes inspiration from 70s elements with simple bold graphics to bring a cheerful twist to your everyday monochromatic wardrobe.

The collection has a range of fun accesories like hats, masks, tote bags, graphic tees and denim jackets that are emblazoned with the iconic emoji. Must-have items include the graphic hologram hoodie, colourful striped tees and wide leg belted jeans. Bring good vibes everywhere you go with the Pomelo X Smiley collection.

The 27-piece Pomelo X Smiley collection is exclusively available at Pomelo and on the Pomelo App. Prices start at $14.