ZALORA has launched a community outreach programme in its markets across South East Asia to lend support to the COVID-19 relief efforts. The fashion e-commerce platform has gone live with dedicated pages for e-donation drives, in collaboration with local market non-profit organisations.

With movement restrictions around the region, ZALORA introduced their Essential Supplies category, expanding their customers’ access to basic necessities while remaining safely at home.

To support those directly affected by the virus, ZALORA’s partnerships around the region are as follows:

ZALORA Philippines

Through the activation of an e-donation drive, ZALORA Philippines has pledged to assist numerous organisations including the Philippine Red Cross, Caritas Manila, the Ayala Foundation, World Vision, GMA Kapuso Foundation, and Hybrid Social Solutions Inc. Proceeds from the fundraising efforts will go to medical frontliners and underprivileged families for access to basic necessities during the enhanced community quarantine in the Philippines.

The ZALORA Philippines e-donation drive is available here.

ZALORA Singapore

Together with The Singapore Red Cross, ZALORA Singapore has activated an e-donation drive to raise funds for customised care packages and psychosocial support calls for senior citizens living alone, and sanitisation kits for volunteers and staff who continue to provide humanitarian services to the vulnerable.

The care packages will benefit seniors across SRC’s ElderAid, Medical Chaperone / TransportAid, and Home Monitoring and Eldercare (HoME)+ services. In consideration of the varied needs of its beneficiaries, the care package will comprise a mixture of food, medical, hygiene and household items.

The contents of each package has been carefully curated based on beneficiaries’ feedback, and are customised for each elderly beneficiary, bearing in mind their most immediate and essential needs. 

In conjunction with their 8th anniversary celebration running from 27 April to 3 May, ZALORA will also be donating 10 masks to the Singapore Red Cross with every S$100 spent. 

Meanwhile, social media support has also been activated with a campaign to give back to local community heroes, and drive awareness to the e-donation drive initiative.

ZALORA Singapore’s e-donation drive is available here.

ZALORA Malaysia

ZALORA Malaysia has partnered with MERCY Malaysia to raise funds in aid of the fight against COVID-19 by activating its e-donation drive. Proceeds from the fundraising effort will be used for supplies to medical front liners and vulnerable communities, including medical PPEs and basic necessities.

ZALORA Malaysia’s e-donation drive is available here.

ZALORA Indonesia

ZALORA Indonesia has launched the fundraising campaign in partnership with an online crowdfunding platform for social and medical causes, Kitabisa.com. Since 2013, Kitabisa.com has facilitated over $40 million donations from millions of donors across Indonesia.

The donations received via ZALORA Indonesia will go towards the purchase of medical tools for hospital workers that will be distributed to 10 Covid-19 main referral hospitals across Indonesia. 

ZALORA Indonesia’s e-donation drive is available here.