I have to confess that being a minimalist when it comes to skincare means I sometimes go to bed with a bare face. There is however a step that I have never skipped, and that is cleansing.
MINON Amino Moist is a very gentle skincare series. The products are designed to help women achieve great skin, especially those with sensitive skin and MINON has been a trusted brand in Japan for nearly half a century, since its first product release in 1973.
Earlier this month, following the successful launch of its Whitening Milk Mask and award-winning Moist Essential Mask, MINON Amino Moist launched its first enzyme facial powder cleanser, the Clear Wash Powder.
The wash powder aims to gently clean, while caring for sensitive and dry skin. I have rather sensitive skin and as I mature, my skin has become a little dryer, so the wash powder couldn’t come at a better time.
This is the very first enzyme facial powder cleanser by the brand. Regular facial cleansers contain a high soap content, which while they clear out impurities also strip precious moisture from the skin. This constant stripping of moisture is how the skin’s barrier gets compromised, causing skin to become thinner, dryer and more sensitive over time.
MINON Amino Moist Clear Wash Powder on the other hand, offers a delicate cleansing alternative with its professional blend of amino acids and active enzymes. The enzymes in the cleansing powder gently remove dead skin cells to unclog pores and clarify skin.
Immediately after using the wash powder, I noticed that my skin feels moist to the touch after patting it dry. It contains botanical amino acid-based cleansing ingredients, which also replenish and strengthen the skin’s moisture barrier.
After using the wash powder, I follow it with a serum, a lightweight BB Cream before using a stick foundation to lightly cover any flaws. Despite skipping moisturizer, my skin still looks relatively dewy under the base makeup.
I love the texture of the wash powder which is very fine. It never clumps up, instead it lathers into rich and creamy foam when water is added to it. I like how the rich foam glides effortlessly and feels so luxurious on my skin.
Although the wash powder is clinically tested to have higher enzyme activity and cleans more effectively than other powder cleansing brands, double cleansing is still required. I may be lazy but I make it a point to religiously remove my base makeup and waterproof makeup by using an oil cleanser before using the wash powder.
I have been using it daily for nearly a week and find that using a sufficient amount of the product is necessary to ensure best results. I pour approximately a teaspoon onto my palm before lathering it up with water and using circular motions to message the skin for at least 30 seconds before rinsing the foam off.
Do I think it’s worth getting? The short answer is yes.
It is also worth mentioning that MINON’s “Three Nons” philosophy means that its products are non-allergic, non-toxic and non-alkaline. It is also fragrance-free, colourant-free, paraben-free and alcohol- free. The MINON Amino Moist Clear Wash Powder is also weakly acidic to suit and balance the natural pH of the skin.
MINON Amino Moist retails for $21.90 and is available at Watsons, Don Don Donki, Welcia-BHG, Tokyu Hands, Venus and MEIDI-YA Supermarket