Germany’s billion-dollar cooling appliances company Liebherr Appliances recently launched their first-ever APAC Showroom in Singapore. The highlight of their APAC launch was one of their bespoke luxurious custom built-in refrigerators- the MONOLITH, which is said to be worth over $35,000 SGD!

With this launch, Liebherr will be bringing their popular high-end refrigerators, freezers and wine cabinets to Asia. Every Liebherr appliance is produced and assembled in their European factories and Liebherr has established a reputation as a reliable and trusted luxury brand for refrigeration and green technology. 

Crazy Rich Asians Indeed

Following the wave created by the Crazy Rich Asians, more luxury brands are entering the lucrative Asian market through Singapore. According to the latest 2020 survey by Julius Baer, Singapore is one of the top five most expensive cities for luxury goods globally, out of which, four of the top 5 are Asian Countries. 

Asia is home to the largest pool of growing wealth in the world where luxe living serves as a norm in rising economy powerhouse like China and India. In 2018, Asia’s ultra-wealthy population grew by 18.5% and their total wealth shot up by 26.7%, twice the rate seen in the U.S., the World Ultra Wealth Report 2018 found. The combined riches of Asia’s ultra-wealthy is a staggering $8.365 trillion, based on analysis of Wealth-X’s database of wealthy individuals. 

Mr Steffen Nagel, Managing Director Sales & Marketing of Liebherr-Hausgeräte GmbH said, “We’re excited to enter the growing Asian market through Singapore and bringing top German products to this region.” 

State-of-the-art Technology And Design 

Liebherr’s top energy-efficient refrigerators come with BioFresh technology allowing you to store fresh food perfectly and for longer periods of time, compared to other traditional cooling appliances in the market. Their state-of-the-art cooling appliances not only offer the best features using the latest technologies but they also come in a wide range of contemporary designs. 

The mark of opulence and status for many, Liebherr’s products range from iF Design Award winning (an internationally recognized brand accorded to outstanding design) Monolith appliances to wine cabinets with a unique cooling system, setting them apart from your typical refrigeration systems in the market. 

Furthermore, Liebherr’s devices are bespoke enabling customers to personalize their appliances according to their preferences. From sizing to functionality and luxury accessories to design- Liebherr refrigerators can be customized and tailor-made to suit your personal preferences.

Writer Surabhi Pandey at the Liebherr media launch

Learn more about latest Liebherr products here or visit the Liebherr Appliances Flagship Store at 70 Tras St, Singapore 079009.