Salvatore Ferragamo has launched the new FERRAGAMO fragrance for him, a scent that expresses the confident and courageous soul of the modern man who journeys through life with passion and inevitable sophistication.

Envisioned by Salvatore Ferragamo’s Creative Director Paul Andrew, FERRAGAMO, the new pillar fragrance for men, will hit the global stage with a media campaign that mirrors the evolution of the House’s aesthetic codes towards a more modern take on masculinity and craftsmanship.

Embodying the ultimate FERRAGAMO man, actor Hero Fiennes Tiffin fronts the fragrance’s campaign, showing the different facets of the protagonist of this story. 

Entrusted to the lens of Gordon Von Steiner and the camera of Luca Khouri, this immersive narrative captures the notion of masculinity through depth and possibility. The story explores the multifaceted spirit of the FERRAGAMO man and his authentic approach to life guided by insight and determination.

FERRAGAMO will be available at major departmental stores from the end of March 2020 and will retail for $83 /30ml, $113 /50ml and $155 /100ml.