To kick off the new year, not to mention a brand new decade, Braun Büffel Creative Director, Fabio Panzeri, unveiled their new store design concept at ION Orchard. This new look will set the tone for a whole new Braun Büffel brand retail experience for customers, inviting them to browse and shop in comfort.
The architectural philosophy of the new design concept radiates contemporary luxury where a fusion of heritage, modernity and industrial chic come together, perfectly keeping up with the modern eclecticism that characterises the House’s new collection.
The new contemporary vision for the brand is to create a new Braun Büffel brand experience across multiple physical and digital touch-points. The launch of the new store design concept is the first step of the House’s new business strategy.
Technical Innovation, Design Ingenuity, Sustainability And Passion
These are the essential design elements and pillars that form the Braun Büffel Spring/Summer 2020 collection, where diversity and dynamic personal style shapes the collection theme of “Individualism”.
Embracing Modernity For The 21st Century Urbanite
Inspired by the rise of non-conformity in the Generation Z era, Braun Büffel breaks away from conventional classics to explore designs that transition effortlessly to fit the modern lifestyle. This unconventional collection accentuates Creative Director, Fabio Panzeri’s vision of the brand’s progression of a diverse mix of materials from nylon to leathers with embossed exotic prints and a new reiteration of the #BBMONOGRAM that forms the men’s and women’s collection.
The Woman’s Collection
A kaleidoscopic display of pastel colours sets the canvas for the women’s collection – with hints of coral, baby blue and mossy green. This season, the Braun Büffel woman is elegant, refined and she wants to convey a strong confident image of herself.
An emblem of elegance and style, the ultra-versatile Cate collection is a must-have. Featuring a structured design aesthetic, paired with glossy geometric patent leather details inspired by Art Deco references set against a rich Nappa leather body, the Cate is the embodiment of seductive appeal.
Inspired by traditional vintage luggage trunks, the Sunny is an exquisite piece embodying the House’s excellence in the art of leather craftsmanship. Crafted in fine grain printed calf leather embossed with lizard skin print in a deep glossy shine and complemented with Nappa leather panels, the Sunny is the quintessential expression of evening opulent glamour.
Crafted in double-faced fine grain printed calf leather, the Larrah collection debuts a new iconic “interlocking” Braun Buffel logo emblem. With a dual-tone rich contrasting colour palette design aesthetic, the Larrah is the ideal accessory for the woman that is looking for a maximalist leather accessory to pair with any ensemble that is sure to impress.
The #BBMonogram makes a resurgence in the Misty-M collection – a lightweight utilitarian design that looks at multi-functionality as a core design principle, together with an updated #BBMonogram print–inspired by a bright, modern interpretation of the military camouflage print for the adventurous woman.
Technical innovation is evident in the Kendrish collection – crafted in recycled nylon with Nappa leather and decorated with stud embellishments that adds a MTV-Age punk style aesthetic. Utilitarian-sporty shapes with semi-structured silhouettes form the design philosophy of the Kendrish – ideal for the modern millennial looking for an accessory for everyday use or for wanderlust travels.
The Men’s Collection
This season, the men’s collection takes inspiration from sportswear inspired shapes. Metropolitan focused shapes interwoven with distinguishing details of subtle luxury captures the attitude of the Braun Büffel man this season – he is sleek, modern and carefree. He loves to travel, he loves to party, he is the embodiment of youthful energy.
Exotic luxury with minimalistic structured shapes forms the Mastermind collection with a crocodile embossed print leather effect that adds an exquisite luxurious touch. Designed with housing tech-gadgets in mind, the Mastermind collection is the ideal accessory for the established and upscale individual, looking for an accessory with magnificent allure.
Crafted from perforated Nappa with reflective fabric, the Z-Gen collection amalgamates the essence of rugged street urbanity with sleek, sophisticated silhouettes.
Perfect for travel, the Z-Gen collection is specifically designed to allow the modern man to make a metropolitan rugged statement where the bags glow with an aura of metallic sheen through the House’s signature RetroFlex material.
Go bold with the new #BBMonogram print featured in the Pilot collection. Inspired by military camouflage, the Pilot collection features a striking red zip puller that is reminiscent of a parachute handle.
Crafted in nylon with Nappa accents and designed in shapes that are fit for either the daily metropolitan commute or rugged weekend adventures, the Pilot is the ideal utilitarian accessory for the adventurous millennial.
Luxury meets technical expertise in the Layer collection where the duality of materials strikes a perfect marriage of style, versatility and gender neutrality. The collection is crafted from lightweight nylon with soft supple Nappa leather and embellished with a distinctive and unique contrasting dual logo treatment.
Crafted in lightweight recycled nylon and Nappa leather with a new Magnetic Fidlock® V-Buckle closure, the Jumper collection reinforces the House’s commitment to sustainability, design ingenuity and technical innovation. Featuring shapes designed for urban adventures -the Jumper collection is the ideal travel range or an everyday 16-hours unisex utilitarian accessory for the Millennial and Gen-Z generation.
Braun Büffel’s evolving aesthetic is apparent in the new collection and demonstrates the heritage brand’s immense potential. The unorthodox collection brings a youthful energy and launches deep into a futuristic Braun Büffel universe to appeal to a new generation of leather aficionados.