Renowned for its budge-proof and long-lasting eyeliners and mascaras, Heroine Make has become one of the most popular Japanese eye makeup brands in Hong Kong, Taiwan, Korea and Singapore. 

The brand’s best-selling Super Waterproof Mascara is highly raved about by users for good reason. Enriched with its signature Power Curl Setting Polymer that lock the curl in place, it is designed to work on short Asian lashes that point downwards, to lift them up for over 24 hours. If that wasn’t enough, it is also formulated with a Super Guard Polymer that prevents smudging, even in Singapore’s humid weather.

Super Waterproof Mascara (Black/Brown), $21.90

Formulated with Camellia Oil, Royal Jelly Extract, Argan Oil and Canina Rose Fruit Oil, the mascara nourishes as it beautifies.

If you have short stubby or sparse lashes, you are going to love this product. Its 5mm fibres cling onto lashes for a clump-free, lengthening effect while its curved brush is specially shaped to fit the natural curve of your lashes to ensure that every single strand is coated and curled. 

If you prefer something more subtle, you are going to love their newly launched brown mascara, that comes with all the benefits of its black hued counterpart.

Speedy Mascara Remover, $14.90

The problem with regular mascara removers is that you need to rub quite a bit, before you get all the product out. All that tugging and rubbing isn’t doing the skin around your eyes nor your lashes any favours.

This remover looks like a mascara and it’s easy to use wand design allows for quick and thorough removal without tugging. It is also extremely effective on tough waterproof mascara formulas and is infused with serum to moisturise lashes. 

Watering Eyelash Serum, $18.90

Did you know that as we age, our eyelash follicles can slow or stop producing new lashes altogether? Moisturizing your eyelashes can prevent them from breakage and help them grow faster and stronger and keep them healthier. This super handy lash essence should be used both morning and night to keep your lashes nourished and healthy.

The oil and fragrance-free formula is safe to use over eyelash extensions, is not allergenic and contains 10 types of serum ingredients to keep your lashes moisturised.

These lash loving products from Heroine Make are available at Watsons, Sasa, Don Don Donki, Tokyu Hands and Welcia-BHG.