Calling all J-beauty lovers out there! Did you know that from now till the 20th of October, Anessa, Senka and Tsubaki will be hosting the world’s first My Japanese Beauty Pop-Up Store with Watsons Singapore on Orchard road?
Held along Orchard Road just outside Takashimaya, this educational and experiential store invites the public to discover the secrets of Japanese Beauty on a multi-sensorial journey.
The pop-up brings to life Shiseido’s heritage, the essence of Japanese Beauty, and showcases the three brands – Anessa, Senka and Tsubaki. Visitors can look forward to seeing eight historical products from Shiseido Corporate Museum artefacts that were specially brought down from Japan for the first time, with special escort and white-gloved treatment. Highlights include first-generation products, such as Tsubaki’s Classic Shampoo and Conditioner, Anessa’s Sunscreen Milk, and Senka’s Perfect Whip.
Guiding you along the way is a pop-up experience microsite, accessible via the Watsons app/website or a QR code. This seamlessly integrated platform enables you to navigate the space like a museum, and offers fun and interactive tasks to complete.
It is also an offline-to-online shopping app that allows users to scan QR codes to read product descriptions, and add items to their carts. After you check out online, Watsons will deliver your shopping to you within the next few days.
If you prefer to purchase on the spot, you could purchase use the cashless vending machine or shop at the on-site store! All visitors can enjoy discounts of up to 30% at the pop up during this period!
Here are some of the activities you can expect at the pop-up store:
Intuition Meets Fantasy – Receive a personalised greeting by a digital pixie
Taste of Beauty – Enjoy a theatrical tea-brewing experience and a special collagen tea.
Aroma of Nature Meets Imagination – Explore the brand history and features of Tsubaki. Ignite your senses in the Tsubaki Garden. Take a sensor-powered quiz to match your hair to the right products
Where Your Beauty Dreams Come To Life – Explore the brand history and features of Senka. Discover how to achieve clear, moisturised bare skin at their interactive product bar.
All-Seasons Shield – Take amazing IG shots at the animated wall projection that transits between the four seasons. Learn about Anessa’s five suncare secrets at their immersive learning bar.
Beauty Concierge – Shop your favourite products at an on-site store
Beauty Vending Solution – Experience 24/7 beauty dispensing at the cashless vending station
Date: Sep 20 to Oct 20, 2019 Time: 11am to 9pm on weekdays; 11am to 10pm on weekends. Venue: Along Orchard Rd, outside Takashimaya