Who could say no to a beautiful designer garment at a heavily discounted price? We know that we certainly can’t resist! Shopping in Europe can be a delightfully lavish experience, one filled with covetable couture and ravishing ready-to-wear ensembles, and sitting pretty in cosmopolitan cities and historical hidden-gems.

When on the designer hunt, note that some brands keep their sales exclusively online, some opt for being part of outlet villages, while others have ‘hidden away’ warehouses, or pop-up sample sales at the end of each season. Whether you’re looking for a statement piece, a timeless classic, or you’re just ready to be surprised, we’ve got just the places for you to satisfy your designer dreams in a range of European destinations.

London: Bicester Village

Take a day trip outside of the bustling city of London and visit Bicester Village in Oxfordshire. Situated in the pretty surroundings of the English countryside, this designer outlet is bound to delight with its wide selection of stylish fashion and lifestyle boutiques. With more than 130 storefronts to peruse, you won’t be disappointed with the range of prestigious brands on offer. From names as big as Burberry and Ralph Lauren to fresh fashion faces in the British design scene, this chic shopping destination offers generous deals of up to 60 percent off on available products.

London: Sample Sales

Hardcore fashion-lovers will rejoice in the knowledge of London’s discounted pop-up sample sales which appear in the city on a seasonal basis. Some of the bigger designers including Alexander McQueen and Victoria Beckham will work on a ticketed basis, so be sure to stay up to date by following the schedules listed on sites like Style Barista and Sample Sale Guide.

Paris: La Vallée Village

The Parisian gem of La Vallée Village is conveniently located just a short shuttle bus ride away from Disneyland Paris so it can be perfectly slotted into a family trip to the French capital. Bursting with upscale boutiques selling clothing, jewellery, interior furnishings, and even gourmet chocolates, this retail haven has sparkling substance and an unquestionable charm. Featuring covetable brands including Armani, Valentino, and Celine, you’re almost certain to struggle to resist the temptations.

Milan: Fidenza Village

Just a short ride from the fashion capital of Milan, Fidenza Village is an architecturally beautiful Italian cluster of shopping piazzas, theatrical stage sets, and elegant open-air walkways. It’s easy to feel like royalty in this luxurious village complete with chauffeur services, bespoke shopping packages, and spa treatments. Notable designer brands on offer include Michael Kors, Jimmy Choo, Polo Ralph Lauren, and Dolce & Gabbana.


Tuscany: ‘Secret’ Prada Outlet

Fans of Miuccia Prada will be positively gleaming in this magical retreat of a shopping space. Italy’s ‘secret’ Prada outlet, located in the picturesque Tuscan countryside, is a “dream come true” for luxury fashion lovers. Titled ‘Space’ or ‘Lo Spaccio’, shoppers can find designs discounted up to 75 percent. Stocking Prada, Miu Miu, and Churches products, this unique shopping destination feels somewhat exclusive with its ticketed system and a regulated amount of customers allowed in at a time.

Barcelona: La Roca Village

Just 35 kilometres from the Spanish city of colour, La Roca Village comprises of intriguing Catalan-inspired architecture, cosmopolitan cafes, and an abundance of dazzling design boutiques. Home to clothing, accessories, cosmetics, and interior treats, you can shop from a range of brand names at affordable prices. With fashion favourites including Jimmy Choo and Furla, you’re likely to come away from this place with a whole new outfit (or two!).

Antwerp: Maasmechelen Village

Located a short distance from both Antwerp and Brussels, this high-end outlet stocks hundreds of international brands including Max Mara, Tommy Hilfiger, and Hugo Boss. Whether you’re looking for workwear or something a little more casual, this outlet has a range of options from which to choose. If you’re not into fashion (or shopping with someone who isn’t), you can also find discounted electronics and, almost inevitably, luxury Belgian chocolate in this shopping village.

Antwerp: Sample Sales

Famously home to the ‘Antwerp Six’, this Belgian fashion hub is the proud home of designers including Dries Van Noten and Ann Demeulemeester. Their boutiques open seasonally  (thankfully for us!) for their ‘Bomodo Fashion Sales’ (aka Antwerp Sample Sales), so you can go on the hunt for something brashly unique and stylish. Further information can be found at Style Barista.