Have you signed up for a slot at the first-ever Sephora Playhouse, an experiential and interactive beauty funhouse set to dazzle and amaze from 20th to 29th July? Better hurry – the slots for weekend sessions are running out fast. The first 500 to arrive will receive a surprise goodie bag. This, and more surprises about Sephora Playhouse revealed below.

All Your Favourite Beauty Brands Under One Roof! This beautyverse is bursting at the seams with individually themed rooms – custom-built and inspired by your favourite beauty brands, fully interactive and on-trend. Each room has a striking and distinct aesthetic theme that relates creatively to beauty and delivers Insta-ready opportunities, as well as physical fun interactions.

Benefit 1.jpg
A true American diner and ice cream parlour, with a ball pit to rest in while you enjoy
your Benefit-inspired ice cream and coffees. You will also get to enjoy the tech-integrated brow-bar and retro-lovin’ features.

Benefit 2Benefit 3

Too Faced 1
Experience the Too Faced Peaches and Cream dreams and peaches abundant, all
within a perfectly crafted area. Enjoy the Too Faced’s signature scent released at the push of a peach, leaving you smelling peachy all day long.
Urban Decay 1
Enter Urban Decay’s Bouncy Palette Room, inspired by the new Born to
Run palette. Did you know that the colour squares are bouncy trampolines?

DEALS & STEALS Here are a few of the exciting deals at the Playhouse to get you ready and roaring to go!

● A fan of Kat Von D’s bestselling Everlasting Liquid Lipsticks in Lolita II and Double Dare? The brand is set to dish out a Playhouse-exclusive pouch with any purchase of 2 Kat Von D products.

● If you love everything sweet and pink, Benefit is retailing custom-designed notebook sets, tumblers, totebags and enamel pinks.

● Purchase an Estee Lauder Advanced Night Repair Serum and receive a special Advanced Night Repair Tote Bag that’s available only at Sephora Playhouse.

● Bring home a Tarte Rainforest of the Sea Eyeshadow Palette Vol. III – Highlighting and you also get a sequin mermaid pouch with a complimentary Tarte lip gloss.

● Any purchase of an Urban Decay Born To Run Eyeshadow Palette entails you to a free deluxe-size Troublemaker Mascara.

● And of course, you can get your very own Sephora Playhouse hoodie, $36, and cap, $16, available at the Playhouse retail space. Terms and conditions apply.

WORKSHOP MADNESS! The Workshop is all set to be a hive of activity

21st July: from 6pm from Benefit’s brow expert and get a free hair-braiding session thrown in. Or attend a live makeup demo hosted by Kat Von D’s resident makeup artist, featuring the brand’s all-time makeup stars on

21st July, 3pm: POSE & WIN Strike a pose in three of your favourite Sephora Playhouse rooms and caption the pictures on Instagram with the hashtag #SEPHORAPlayhouse. The 10 most creative submissions will win a limited-limited Playhouse curated gift set including full-size products from all participating brands. The contest runs from 21st to 29th July. Terms and conditions apply.

Sunday, 22nd July: from 4pm to 5pm, come partake in a jam cracker tasting with Fresh as they serve up a delicious mask menu to satiate all your skin’s cravings.

THE FRIENDS OF PLAYHOUSE To enhance your Playhouse experience, partners Strongbow, Evian Natural Mineral Water, and Creamier will be providing refreshments and ice-cream, and MyRepublic will provide all guests with free WIFI service, while Beauty Pass members will enjoy $10 HSBC Sephora vouchers with a minimum spend of $80 when they make purchases using their HSBC credit cards at Sephora Playhouse. Limited to the first 1,000 redemptions only.

Sephora Collection 3
Celebrating the fun of the Cream Lip brand, the Sephora Collection
space will feature a life-sized Lip tube to pose in after you enjoy a complimentary lipover from our beauty advisors, as well as a Cream Lip Slide.

Sephora Collection 1Sephora Collection 2

Sephora Playhouse is open to all Sephora Beauty Pass members from 21st July to 29th July, 12pm to 10pm, at Ngee Ann City Civic Plaza. Entry is free. Sign up for a Playhouse session at www://sephora-playhouse.com.sg/ or simply show up!

For up-to-the-minute news and updates, download the Sephora app and be part of Singapore’s largest beauty community.

Not a Sephora Beauty Pass member yet? Join our beauty obsession today and register to become a Beauty Pass member – online, on-app, or in-store with your first purchase.

Also be sure to download the app before you arrive – it’s the key to entry. Gold members will enjoy priority access and friends and family of Beauty Pass members will also be welcome. Join us in celebrating 10 years of beauty, 10 days of fun, brands, workshops, meet-and-greets and more!