To all you foodies out there – how does this sound: “An All-Natural, No-Mess ‘Slice’ of Ketchup”?

That’s right, a slice of tomato ketchup, or “Bo’s Original Slice of Sauce™”, to use its official name when it eventually hits supermarket shelves…

To its credit, the company’s Kickstarter campaign has already reached and exceeded its $15,000 funding goal. Here’s what investors are backing:

• Slice of Sauce™ is an update to ordinary condiments. The slice is a tantalizing layer of flavour and lets you enjoy a perfect portion with every bite.
• We’ve got a clean label. Our ingredients are non-GMO, gluten-free, all-natural with no artificial flavours, preservatives, or high-fructose corn syrup.
• It’s so easy to add a slice. Because it’s in slice form, there’s no sticky mess or soggy bread, no “liquidy” separation and no uneven squeezing from a part-empty bottle like with many traditional condiments.
• Take it anywhere. Slice of Sauce™ needs no refrigeration, so it’s great for lunchboxes, picnics, barbeques, hiking and camping, lunches at your desk, or eating on the go.

So is this the future fate of our favourite condiments? I’m personally not so convinced about this one.

But I know one thing for sure, this ain’t gonna work with a plate of French Fries…