Lacoste recently teamed up with the International Union for Conservation of Nature – the organisation that declares animals extinct, endangered, threatened and so forth – to launch a limited edition series highlighting the plight of 10 of the world’s most endangered animal species.
The series comes in the form of 10 of their iconic white polos, replacing the iconic Crocodile logo with stylized versions of each animal they chose to focus on.
The 10 animals represented in the campaign are:
1. The Vaquita
2. The Burmese Roofed Turtle
3. The Northern Sportive Lemur
4. The Javan Rhino
5. The Kakapo
6. The Cao-Vit Gibbon
7. The California Condor
8. The Saola
9. The Sumatran Tiger
10. The Anegada Ground Iguana
The number of each polos going on sale is extremely limited. So limited in fact, that only one polo was made for each remaining specimen of each species that it represented. As there are only 67 Javan Rhino’s left in the wild, only 67 Javan Rhino polos were made.
Not surprisingly, in the day or so since the campaign launched, all of the polos have since sold out.