I love Autumn Winter fashion, which is typically full of dark, strong and rich colours. But every year when Spring Summer season comes around, I fall in love all over again. The beautiful floral prints and pastel colours of the Spring Summer fashion pieces ooze femininity and sweetness. And nobody does pastels and floral designs better than Ted Baker London.

Ted baker floralSOPHH Palace Gardens Bow Evening Bag_Dusky Pink_S$159Established in 1988, Ted Baker London has evolved from a shirt specialist in Glasgow to a global lifestyle brand with over 300 locations across the globe, renowned for their quality and distinctive use of pattern and colour. Ted’s SS 2018 womenswear’s palette and sweet floral prints remind me of a blossoming garden with shades of pink, mint green, yellow and also jewel tones of rust, teal and antique gold.

Ted Baker pleats
The full skirts and structured dresses are chic, flattering, wearable and oh-so-sweet. Pearl is used throughout the collection to add an extra touch of class. During the launch held at Ted Baker’s Paragon store, I was immediately drawn to the bags in the collection.
The clutches, handbags and tote bags are all beautifully designed and crafted. Echoing the designs of the apparels, floral prints and pastel colours rule. I also like the bags in evergreen black accented with golden bow details, as the designs will stay relevant beyond SS18.

Ted Baker men
The menswear, on the other hand, reminds us of the carefree lightness of a summer vacation. The collection is full of dusty blues, dusty pink, dove grey, olive green accented with an occasional sunny streak of canary yellow.

The Ted Baker SS18 collection is now available at all Ted Baker stores in Singapore. Prices for womenswear start from S$55 for accessories, S$95 for tops, S$259 for bottoms, S$339 for dresses and S$369 for outerwear. Prices for menswear start from S$20 for accessories, S$119 for tops, S$169 for bottoms and S$449 for outwear.

For more information visit them here. Or like them on Facebook.

Ted Baker is located at Orchard ION, #B1-22 and The Shoppes @ MBS, #B2-110


Sherri Ted Baker
Writer Sherri at the Ted Baker media event