Cute and classy, Hello Kitty has ruled over the pop culture world for more than 40 years, and she shows no signs of stopping. Today, she’s expanding her empire to include another icon: the PUMA Suede.

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Released just in time for Lunar New Year, this instant classic is emblazoned with a bold contrast red leather stripe.

The collaborative sneaker features a timeless silhouette with playful graphics. A soft suede upper is adorned with a whimsical Hello Kitty print. The adjustable lace-up closure accents the bold PUMA x Hello Kitty branded piece on the upper tongue for a striking finish.

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Shop for the PUMA x Hello Kitty Suede Classic here.