By Aimee L
If you were to peek into our daily skincare cabinets, you would find a recurring theme: Paula’s Choice. We have long been devotees of the brand’s no-nonsense, science-first approach. From the cult-favourite BHA Liquid Exfoliants that keep our pores clear to the Pro-Collagen Peptide range that provides that much-needed bounce, these products aren’t just guest stars, they are the reliable mainstays of our routines. Even our morning protection is non-negotiable, with the Resist Youth-Extending Daily Hydrating Fluid SPF 50 serving as the perfect weightless shield.
However, the brand has just unveiled what might be their most ambitious launch yet, shifting the conversation from “anti-ageing” to something far more modern: biological longevity.
The Science of Staying Young
Launched just last month, the CellularYouth™ Longevity Serum is the result of five years of intensive epigenetic research. While most serums play catch-up by treating wrinkles after they’ve already made an appearance, this formula is designed to be proactive. It targets the natural decline in cellular energy, think the root cause of skin sagging and dullness, before the damage can even take hold.
The texture is exactly what we’ve come to expect from the brand: lightweight, non-sticky, and designed to layer seamlessly under your favourite moisturiser. But it’s the “longevity heroes” inside the bottle that have the beauty world talking.
A Powerhouse of Ingredients
The serum relies on a sophisticated blend of ingredients that feel like they’ve been plucked from a futuristic lab:
- NAD+ Support: Using a specialised sunflower sprout extract, the serum supports the regeneration of NAD+, a cellular enzyme that acts as the “battery” for your skin’s energy.
- Phyto-Exosomes: Derived from goji berries, these act as messengers to improve cellular communication, resulting in a more resilient skin barrier.
- AI-Optimised Peptides: Specifically Acetyl Tetrapeptide-2, which helps maintain structural integrity and elasticity.
Results You Can See (and Feel)
It is rare to see a product claim to tackle 12 visible signs of ageing at once, but the clinical data is hard to argue with. In trials, over 95% of testers agreed their skin felt instantly smoother and firmer. Beyond the immediate “glow-up,” the serum works over eight weeks to fade discolouration, lift sagging areas, and even support the skin’s delicate microbiome.
As Dr. Timothy Falla, Senior VP of R&D at Paula’s Choice, explains: “This isn’t just about surface-level fixes. It’s about energising the skin at a cellular level and strengthening it from the inside out.”
The Verdict
For those of us who already swear by our Paula’s Choice AHA lotions and sunscreens, this feels like the missing piece of the puzzle. It bridges the gap between complex laboratory science and the simple, daily ritual of looking after ourselves.
While it’s still too soon to see results on ourselves, we are optimistic! So whether you are in your twenties looking to “future-proof” your complexion or in your fifties wanting to reclaim skin vitality, this serum is a powerful addition to any kit.
Retailing for $105 (30ml), the CellularYouth™ Longevity Serum is available at the Paula’s Choice Singapore website and all Sephora stores (online and offline).