In the world of K-beauty, few brands manage to bridge the gap between ancient tradition and viral modernity quite like SSUNSU. After exploding onto the scene with their “Glow Up Hyalu + Ginseng Beauty Skincare Jelly“, a product that turned a bitter traditional medicinal root into a delicious “snackable beauty” hit, the brand is officially completing its inner-outer beauty ecosystem.
SSUNSU recently announced its most anticipated launch yet: the Dew Shield Niacin + Ginseng Moisture Sunscreen SPF50 PA++++.
The New Gold Standard of Protection
Sunscreen is often the most neglected step in a beauty routine because of how it feels, think sticky, heavy, or prone to leaving a ghostly white cast. SSUNSU’s founder, Jenny, set out to change that by treating sun protection as high-performance skincare.
“Our vision was to create sunscreen that feels like skincare,” Jenny explains. “Dew Shield hydrates, brightens, calms, and protects—all in one effortless step.”
Developed using the brand’s proprietary modern ginseng formulation system, the Dew Shield isn’t just a barrier against UV rays; it’s a treatment. In a move that sets the brand apart from competitors, the formula replaces standard purified water with 62% ginseng water.
Why Ginseng?
- Antioxidant Powerhouse: 62% ginseng water provides deep hydration and environmental defense.
- Elasticity & Calm: Fermented 6-year-aged Korean red ginseng boosts skin resilience and reduces inflammation.
- Brightening Duo: 2% niacinamide works alongside ginseng to strengthen the skin barrier and even out skin tone.
- Zero Compromise: The formula is SPF50 PA++++, reef-safe, water-resistant, and specifically designed for sensitive skin with an invisible, lightweight finish.
The ‘Snackable Beauty’ Revolution
The road to this launch was paved by the massive success of the Ginseng Beauty Jelly. With over 420,000 sachets sold, the jelly transformed how a new generation views heritage ingredients. Inspired by the wellness rituals of Jenny’s mother, the jelly blends 6-year-aged ginseng with hyaluronic acid, collagen peptides, and glutathione.
By removing the bitter, medicinal taste traditionally associated with ginseng and replacing it with refreshing Jeju citrus, SSUNSU created a “mid-day office treat” that feeds the skin from the inside out.
A Complete Ginseng Ecosystem
The Dew Shield Sunscreen marks the final piece of the SSUNSU puzzle. The brand now offers a streamlined, “compatibility-first” system designed to nourish the skin without irritation. Every product in the lineup—from the Cloud Cleanser to the Glyco Essence Toner—utilizes fermented ginseng to ensure the active ingredients are bioavailable and effective.
“Glow isn’t just about what you put on your skin,” says Jenny. “It’s about simple rituals you enjoy and stick to, inside and out.”
By re-engineering one of Korea’s most storied ingredients for the modern era, SSUNSU is proving that heritage doesn’t have to be heavy or outdated. It can be light, joyful, and (most importantly) part of your daily glow!