Fans of retro tech and minimalist Japanese design are in for a treat this December as UNIQLO unveils a brand-new UT collection inspired by the digital world of Tamagotchi. Launching on 15 December, the line-up celebrates the iconic virtual pet that defined an entire generation, pairing its charming simplicity with UNIQLO’s signature everyday wearability.
The collection features five items in total, including four women’s T-shirts priced at $19.90 each. True to the UT philosophy, the designs lean heavily into the pixel art of the original Tamagotchi interface, giving the shirts a playful, nostalgic twist without tipping into costume territory. The graphics are unmistakably retro yet stylish enough for daily wear, making them a fun conversation starter for anyone who grew up nurturing (and occasionally reviving) their virtual pet.
The star of the collaboration, however, is the UT Original Tamagotchi, a special-edition digital pet priced at $39.90. This version pays tribute to the first-generation device released in 1996, featuring the classic “GEN 1” program used in Western markets. Even the packaging echoes the original aesthetic, making it just as much a collectible as it is a functioning gadget. While Tamagotchi toys have seen a resurgence in recent years as charming bag accessories, this edition adds a layer of exclusivity that longtime fans will appreciate.
To celebrate the launch, UNIQLO has also introduced a special website with exclusive mini-games. The story follows Mametchi, who pops out of the familiar Tamagotchi shell and embarks on a pixelated adventure. Players guide him as he catches falling items and food, all while sporting UT outfits, of course. It’s a lighthearted touch that brings the collaboration to life beyond the physical merchandise.
The Tamagotchi UT collection will be available at all UNIQLO stores across Singapore as well as online. Whether you’re a devoted fan of the original toy, a collector of UT collaborations or simply someone who loves a nostalgic throwback done well, this release captures the playful spirit of the ’90s in a fresh, wearable way.