Australian menswear label, long known as a go-to name for men in Australia and New Zealand, officially opened its first Southeast Asian store in Singapore, marking its long-awaited debut in the region. Founded in Sydney in 2006, CONNOR has grown into one of Australia’s most recognised menswear retailers, with 189 stores across Australia and 16 in New Zealand.
Built on a promise of seriously good value, the brand has earned its place in men’s wardrobes by combining accessibility, reliability, and modern style which resonate deeply with today’s busy, style-conscious men.
I dropped by CONNOR’s Bugis+ launch last week and finally saw for myself why this Australian menswear label has such a following back home. Beyond the sharp suits, there’s also an impressive range of smart-casual and off-duty wear. It’s genuinely a one-stop shop for men, easy, unfussy, and surprisingly stylish.
For the modern man who wants to look good without the guesswork, CONNOR truly makes both dressing up or down easy. CONNOR makes dressing simple by keeping everything a man might need under one roof. There are accessories to complete the look — making it easy for anyone to walk in, get what they need, and walk out looking ready for anything. Whether it’s a last-minute event, a casual Friday at the office, or a laid-back weekend brunch, the store is designed to take the guesswork out of men’s dressing.
A Fuss-Free, All-in-One Experience
Step inside CONNOR’s sleek new Bugis+ store and you’ll immediately get a sense of what the brand stands for: sharp, unfussy style and effortless convenience. The layout is modern and welcoming, with well-zoned sections that make it easy to browse by mood or occasion.
There’s a wall of smart office wear which includes tailored suits, crisp shirts, ties and dress pants, right beside racks of chinos, khakis and cargo trousers paired with polo shirts and short-sleeved button-downs. The result is a seamless flow from boardroom-ready to off-duty casual, proving that you really can find everything a man needs under one roof.
Add in the finishing touches — belts, socks, shoes, and sunglasses and CONNOR becomes a true one-stop destination for building a functional, good-looking wardrobe. It’s a store that feels thoughtfully designed for Singapore’s lifestyle, where work, leisure and social occasions often overlap.
Designed for Singapore’s Everyday Man
As part of its Singapore debut, CONNOR is introducing its Spring Collection, curated specifically for the local climate. Lightweight materials, clean silhouettes and breathable fabrics make each piece ideal for Singapore’s perpetual summer.
The collection captures what CONNOR does best which are timeless yet on-trend designs that can carry a man from the office to after-work drinks, weekend errands or date nights. Each piece feels approachable yet polished which is a style philosophy that aligns perfectly with Singapore’s modern urban rhythm.
“Singapore is a market where men are increasingly looking for accessible, versatile clothing that can move from the office to social settings without complication. That is where CONNOR sees a real opportunity,” said Shannon Whelan, Head of CONNOR Southeast Asia. “Launching in Singapore is more than a milestone; it marks the beginning of a new chapter for us to show how menswear can deliver value, quality and affordability.”
Style That Fits Every Budget — and Every Moment
The brand’s two-piece suits start from $239.99, while T-shirts begin at $24.99, bottoms from $69.99, and accessories from just $9.99. CONNOR’s shoes, designed to complement the brand’s smart and casual looks, start from S$69.99.
CONNOR also distinguishes itself through service and practicality. The Bugis+ store offers fittings, in-house alteration services, and an impressive 365-day free return and exchange policy — all part of the brand’s customer-first ethos. It’s a retail experience that’s not just about style, but also about ease, confidence and dependability.
Made for Everyday Confidence
CONNOR’s approach is refreshingly down-to-earth. Its collections cater to everyday confidence, focusing on pieces that work hard without trying too hard. Whether you’re updating your weekday staples or revamping your look for a special occasion, the brand’s clean, versatile designs let you do it all without stress.
After visiting the store, one thing becomes clear: CONNOR’s strength lies in how complete the experience feels. From formal to casual, from fitting to finish, everything has been considered — making it one of the most fuss-free and comprehensive menswear destinations now available in Singapore.
CONNOR announces Flagship Store
The Bugis+ opening is just the beginning. CONNOR has already confirmed that it will open its Singapore flagship store at VivoCity by end-November 2025, further cementing its presence in Singapore.
The bold move signals the brand’s confidence in its foothold in the market and its commitment to serving men across different style needs and lifestyles. As the brand sets its sights on expanding across Southeast Asia, it stays true to its promise: fashion made for every guy, every day, every time.
With a comprehensive range, fair pricing, and easygoing style sensibility, CONNOR looks set to become a new favourite for men who value style and simplicity in equal measure. CONNOR Bugis+ is located at 201 Victoria Street, #02-10, Bugis+, or visit their website for more details.