Walk into any health store or scroll through your social feeds, and you will quickly notice how overwhelming the wellness industry has become. One week, it is turmeric shots, the next it is cold plunges or collagen powders. While some of these trends are harmless, many of us end up spending a small fortune experimenting with solutions that may never truly work for our bodies. That is where a Singapore-born innovation hopes to change the game.
Launched this September, ConnectingDNA is positioning itself as the world’s first AI-powered DNA wellness marketplace. It is a bold idea that blends genetic science with artificial intelligence, aiming to take the guesswork out of wellness and replace it with personalisation at scale.
Why Personalisation Matters More Than Ever
The global wellness economy is projected to reach an eye-watering US$7.4 trillion by 2025. That figure alone shows how much people are willing to invest in their health. Yet despite this booming industry, many solutions still feel generic. Diet plans are often one-size-fits-all, supplements promise miracles with little evidence, and fitness routines are recycled endlessly without considering individual needs.
ConnectingDNA believes the missing link is personalised insight. Instead of relying on fads, the platform allows users to securely upload their DNA reports and receive guidance that is unique to their genetic profile. Think of it as swapping a generic road map for one that is drawn precisely for your journey.
A Smarter Way To Ask Questions
One of the most impressive features of the platform is its proprietary AI search engine, created with support from Microsoft and Meta. Unlike medical reports filled with jargon, the system understands everyday language. You do not need to know which micronutrient affects energy production or the Latin name of a supplement. You can simply ask, “Why am I always tired?” or “What foods help me focus?” and receive science-backed recommendations tailored to your DNA.
It is a refreshing shift that makes wellness feel less intimidating. Instead of being buried in medical language, users can engage naturally and let the AI do the translating.
More Than Just A Platform
ConnectingDNA is not only designed for individuals. It is also a marketplace for wellness brands, trainers, nutritionists and coaches. By joining the ecosystem, vendors can use the company’s tools to create DNA-personalised programmes for their clients. This means a nutritionist could move beyond generic meal plans and instead offer one crafted precisely for someone’s genetic needs.
For small and medium-sized businesses, this could be transformative. In a crowded industry, the ability to deliver bespoke, data-driven solutions is a powerful way to stand out. With over 250 vendors already on board, the community is growing quickly and promises to be an exciting space for both providers and consumers.
Security At The Core
Sharing DNA data naturally raises questions about privacy and trust. ConnectingDNA is tackling this head-on with government-grade cybersecurity and is currently working towards ISO 27001 certification, the international gold standard for information security. One of the company’s investors also provides cybersecurity services to governments, underscoring the seriousness of their commitment.
This dedication to protecting biodata is crucial. After all, trust is the foundation on which a platform like this will succeed.
The Stories Behind The Science
While the technology is impressive, what makes ConnectingDNA feel especially authentic are the personal journeys that inspired it.
For CEO Cedric Lee, DNA testing played a pivotal role in helping him understand his son’s learning challenges. By adjusting study methods based on genetic insights, his family saw not only improved academic performance but also a smoother home life.
Co-founder Ee Ting Choo has an equally powerful story. For years, she struggled with chronic fatigue linked to a blood disorder. Standard advice did little to help. It was only after turning to DNA testing that she discovered her body processed nutrients differently. By tailoring her diet accordingly, she regained her energy and even saw her blood markers return to levels typical of a child.
These lived experiences give the platform depth and purpose, showing how genetics can be translated into everyday wellbeing.
Towards A New Wellness Movement
ConnectingDNA stands out as a holistic wellness platform; its founders speak about creating a movement, one that redefines how people think about wellness in an age of AI and preventative health. It is a philosophy that wellness should be guided by science, yet remain accessible to everyone.
The platform is now open for early access, offering curious users a chance to experience DNA-personalised health recommendations first-hand. At the same time, wellness professionals are invited to join as vendors, creating a dynamic marketplace that thrives on trust, innovation and personal stories.
Living Well In The Age Of AI
There is no doubt that the rise of AI is changing nearly every part of our lives, from how we shop to how we work. In wellness, it has the potential to remove confusion and empower us with clarity. ConnectingDNA’s vision is ambitious, but it speaks to something we are all craving: solutions that are not just trendy, but truly personal.
In a world where wellness fads come and go, this feels refreshingly grounded. Your DNA does not lie, and with the right tools, it can offer a roadmap to better health, more energy and a lifestyle that finally makes sense for you.
The platform is currently in beta now open for early access. To learn more, visit connectingdna.com.