When Rosé joined PUMA as a global ambassador and collaborator in 2024, the partnership felt inevitable: two powerhouses redefining what modern sportstyle could mean. Now, just a year later, the BLACKPINK star unveils her first full collection, PUMA x ROSÉ, a deeply personal project that feels as much like a fashion diary as it does a collaboration.
This debut drop is not simply about clothing or sneakers; it’s about perspective. A monochromatic palette sets the tone, allowing textures, silhouettes, and subtle details to speak louder than bold colours. As Rosé describes it, the collection is her “quiet rebellion,” an ode to raw honesty and unfiltered confidence. “I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self,” she shares.
A Collection That Breathes Rosé’s Aesthetic
The designs mirror Rosé’s ability to balance softness with edge. Oversized track jackets and relaxed pants reinterpret PUMA’s archival sportswear, while tailored details and distinctly feminine touches elevate them beyond the gym. The mesh top stamped with a bold “ROSIE” wordmark acts as a wink to fans, while accessories like the X-Small Duffle and Micro Grip add playful proportion and personality to the range.
Rosé’s attention to detail shines in footwear. Following her Speedcat-powered campaign last year, she introduces two fresh reinterpretations of the iconic silhouette. The Speedcat Ballet nods to her love of performance, complete with pointe-inspired laces, while the Speedcat OG Premium reworks the racer with statement lacing that envelopes the shoe’s upper in bold fashion.
Campaign as Poetry
If the collection is Rosé’s manifesto, the campaign imagery is her poetry. Set against lush green backdrops, the visuals exude nostalgia and intimacy. There’s a dreamlike softness in the light, yet the mood carries weight—a quiet rebellion against overproduced perfection. It’s Rosé without filters: honest, delicate, yet powerful in presence.
“I wanted it to feel like how I see myself without all the noise,” she explains. “We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real.”
Where to Find It
The PUMA x ROSÉ collection officially dropped on August 28, 2025, and is available at PUMA.com, PUMA 313@somerset, PUMA VivoCity, PUMA Bugis+, and select Limited Edt stores across Singapore.