Fourteen years after the iconic “I Am Not A Plastic Bag” campaign sparked a global conversation about the environmental harm caused by single-use plastic bags, Anya Hindmarch is once again redefining sustainability with The Universal Bag. This innovative shopping bag, developed in collaboration with the Solent Group, sets a new standard for eco-friendly solutions, offering a 100% recycled and recyclable product designed for durability, desirability, and functionality.
This next-generation reusable bag aims to inspire a shift in consumer behaviour by encouraging a greater focus on reuse. With partnerships spanning major global food retailers, including Singapore’s FairPrice Group and Little Farms, The Universal Bag has become a powerful symbol of the commitment to sustainability within the retail industry.
A Bag Designed To Make A Difference
The Anya Hindmarch Universal Bag is more than just a shopping accessory; it’s a movement. Made entirely from 100% recycled plastic and certified under the Global Recycling Scheme (GRS), this bag addresses multiple sustainability challenges. Each bag is designed to last for a decade and has undergone rigorous durability testing, ensuring it withstands years of regular use.
Crucially, the bag is also designed to be desirable. Its stylish appeal encourages customers to treat it as a must-have item, fostering a culture of care and reuse. By combining practicality with visual appeal, The Universal Bag tackles the persistent problem of single-use shopping bags while promoting sustainable practices in everyday life.
The Singapore Debut
FairPrice Group and Little Farms are leading the charge in Singapore as the first local retailers to offer The Universal Bag. These exclusive editions, launching this December, will add to the impressive lineup of global collaborators such as Tesco, Waitrose, and Whole Foods in the UK, alongside City’SUPER in Hong Kong and Meidi-Ya in Japan.
- FairPrice Edition: Available from 6th December 2024 in 39 stores nationwide.
- Little Farms Edition: Available in six stores from mid to late December 2024.
- Price: $22
Both versions maintain the high standards of sustainability and durability that define The Universal Bag.
A Proven Impact
Since its launch in 2021, The Universal Bag project has saved over 230 tonnes of virgin plastic from landfill—the equivalent weight of 19 London double-decker buses. This remarkable achievement underscores the bag’s potential to create meaningful environmental change while aligning with retailers’ sustainability goals.
Retailers Committed to Sustainability
FairPrice Group and Little Farms exemplify purpose-driven retailing through their unwavering commitment to sustainability:
- FairPrice Group focuses on reducing emissions, transitioning to renewable energy, and minimising food and packaging waste.
- Little Farms champions sustainable production and consumption while delivering high-quality, all-natural food to their customers.
These shared values make them ideal partners for The Universal Bag initiative, reinforcing the message that small, thoughtful changes can make a significant environmental impact.
The Future Of Reusable Bags
With The Anya Hindmarch Universal Bag, sustainability meets style in a powerful collaboration that invites consumers to rethink their shopping habits. As Singapore embraces this initiative, the message is clear: sustainability can be chic, practical, and within reach for everyone.
Whether you shop at FairPrice or Little Farms, this December presents the perfect opportunity to invest in a product that not only serves you but also supports a healthier planet.