By Andrés Muñoz
Beyond Wikipedia and Google, the democratisation of content creation has opened a superhighway of information. All of it comes straight from the influencer’s mouth. Whether it is cooking, sports, or history, gurus use social media to break down complex concepts into bite-sized content. In today’s case, they use it for finance.
Have you ever scrolled through reels and stumbled upon a video explaining how to negotiate a raise? Or have you found a video decoding the hidden fees in your credit card statement? These content creators use creative storytelling to make finance a fun and accessible topic. Let’s go over some of the top finance TikTokers. Each one has a unique approach to empowering you with financial knowledge.
Tatiana Londono: Mastering Money On Social Media
Our first TikToker, Tatiana Londono, is a social media-savvy entrepreneur. She isn’t just about selling houses; she’s also knowledgeable about budgeting. She understands building wealth and even starting your own business. She’s a co-founder of Londono Realty Group, which has offices in Canada, Miami, and California.
While her salesy impression might come across as a bit in-your-face, Londono’s videos don’t lie. She has racked up 2.8 million followers. Outside of real estate, she has great tips on how to properly steer the power of social media. These tips can help your finances.
Erika Kullberg: Use The System To Your Advantage
Who knew legal jargon could be entertaining? Most importantly, who knew that average individuals (and not just big corporations!) could take advantage of contracts companies establish with their customers? Erika Kullberg, a lawyer with a knack for turning legalese into digestible TikTok content, proves just that. Her 9.1 million(!) followers are akin to an army.
You’ve probably seen her before; she’s the woman who saves you money by using the fine print to your advantage. Kullberg helps you get freebies like a new pair of Nikes. She also helps you navigate airline deals. She empowers you to become a proactive consumer who understands your rights.
Tori Dunlap: Financial Feminism And Getting Paid What You’re Worth
Financial literacy isn’t a one-size-fits-all deal. Tori Dunlap, a self-proclaimed financial feminist, tackles the issue head-on. She focuses on empowering young women to get paid what they deserve.
Her content explores taboo financial topics, from salary negotiation to investing, with a strong feminist perspective. Dunlap’s website, HerFirst100k.com, reflects her core values: empathy, curiosity, and boldness—all essential ingredients for achieving financial independence. Furthermore, Dunlap has a podcast titled Financial Feminist and has recently published a book with the same name.
Seth Godwin: Budgeting Basics And Beyond
Learning about personal finance shouldn’t feel overwhelming, and Seth Godwin is definitely there to help. He simplifies complex topics like using credit cards, buying cars, and managing investments, making financial education approachable.
The self-titled “Godfather of Finance”, Godwin has a 1.8 million fanbase on TikTok. He’s become particularly famous for his “Worst” series. It is a set of videos. In these videos, he dissuades viewers from signing up for a particular credit card, buying a specific car, etc. He focuses deeply on the pros and cons of different apps, cards, and career paths. He also promotes various types of investments, shares how to invest safely and identify scams.
Robert Ross: Investing 101 And Taking Control Of Your Future
When I think of the stock market, I picture Leo Dicaprio and his Wolf of Wall Street buddies yelling at phones. I also imagine a typical market scene in HBO’s latest financial drama, Industry. The stock market can seem like a mysterious entity. However, with the proper guidance, it can be a powerful tool for economic growth.
Robert Ross, a professional stock analyst, uses TikTok to break down the world of stocks in an easy-to-understand way. Ross explains the maths behind “meme stocks.” He also identifies the best times to buy. Ross gives you what it takes to dip your toes into the market.
Kenny: Building Wealth And Protecting Your Assets
If you are looking for ways to increase your income while safeguarding your investments? Kenny is your guy. Last but not least, this finance expert creates engaging content. He tackles real-world issues like real estate investing and navigating inflation.
Some of his most popular videos analyse the current economic situation of the United States. Kenny’s clear and concise explanations help you make informed decisions about your finances.
These top finance TikTokers are just a few of the financial resources at your disposal on social media platforms. Now it’s up to you to ditch the intimidation factor. Grab your phone and start exploring the world of financial TikTok!
Financial literacy could be the key to unlocking your future economic freedom. Learning from experts who are demystifying the sector is a solid place to start. They are spreading the word to the world.
What other finance-related social media accounts should people consider? Let us know in the comments section below!