In the ever-evolving world of skincare, scientific breakthroughs and innovative formulations continuously redefine our approach to anti-ageing. Eau Thermale Avène, a brand renowned for its dedication to dermatological excellence, has once again raised the bar with its new HYALURON ACTIV B3 range.
After six years of rigorous research and collaboration with Professor Jean-Marc Lemaitre, a world-renowned specialist in ageing, Avène launched a groundbreaking approach to skin rejuvenation that we strongly believe will revolutionize anti-ageing skincare as we know it.
The Science Behind Avène HYALURON ACTIV B3
At the heart of this innovation lies the work of Professor Jean-Marc Lemaitre, research director at Inserm and co-director of the Institute for Regenerative Medicine and Biotherapy. His pioneering research has uncovered the profound impact of cellular senescence on ageing. Senescent cells, often referred to as “zombie cells,” lose their ability to divide and function properly, leading to tissue degradation. These cells also secrete pro-ageing factors, known as the Senescence-Messaging Secretome (SMS), which accelerate the ageing process in neighbouring young cells.
Professor Lemaitre’s studies on the brain and heart have revealed that targeting senescent cells can potentially reverse ageing. This concept, when applied to the skin, forms the foundation of the Avène HYALURON ACTIV B3 range. By addressing the root cause of ageing—cellular senescence—Avène’s new range aims to prolong the youthfulness of skin cells and slow down the ageing process.
Key Ingredients And Their Benefits
While this might seem a bit too ‘sciencey’ for most, please bear with me, because understanding the combination of these key ingredients and their effect will give you a better understanding of why I am so excited about the launch of the new range.
The HYALURON ACTIV B3 range has been meticulously formulated with high concentrations of active ingredients to combat cellular senescence and rejuvenate the skin:
- Niacinamide (Vitamin B3): At an unprecedented 6% concentration, Niacinamide is a powerhouse in anti-ageing skincare. It delays cellular senescence, reduces wrinkles and fine lines, improves skin elasticity, and diminishes pigmentation spots and oxidative stress. Its effectiveness in high concentrations makes it a standout ingredient in the fight against ageing.
- Low Molecular Weight Hyaluronic Acid (120 kDa): This specific molecular size is chosen for its optimal activity in stimulating hyaluronic acid synthesis within the skin. We all know that Hyaluronic acid is crucial for maintaining skin hydration and plumpness, but did you also know that the low molecular weight allows it to penetrate deeply, replenishing the skin’s natural hyaluronic acid levels and providing long-lasting hydration and firmness?
- Haritaki Extract and Retinal: Found in the Ultra Nighttime Repair cream, Haritaki Extract, combined with Retinal (a form of Vitamin A that is 10 times more potent than Retinol), enhances cell renewal and collagen synthesis. This potent duo helps to repair and rejuvenate the skin overnight.
- Dextran Sulfate: Featured in the Rejuvenated Eyes cream, this ingredient improves microcirculation, reducing puffiness and dark circles. Its soothing gel-cream texture provides an instant refreshing effect, making it ideal for the delicate eye area.
A Quick Look At The New HYALURON ACTIV B3 Range
- Cell Renewal Aqua Cream-in-Gel (50ml/$79.90): This versatile product can be used as a day cream, night cream, or mask. With a 99% satisfaction rate among women who experience improved skin, it is a must-have in any skincare routine.
- Multi-Area Firming Serum (30ml/$89.90): This high-tolerance serum is suitable for all areas of the face, including the fragile eye contour. Its lightweight, fragrance-free formula can be used alone or in combination with other products and is my favourite in the range.
- Ultra Nighttime Repair (40ml/$91.90): This rich, cocooning cream supports the skin’s nighttime repair process, thanks to Haritaki Extract and Retinal. It stimulates cell renewal and collagen synthesis for rejuvenated, youthful skin.
- Rejuvenated Eyes (15ml/$69.90): Enriched with Dextran Sulfate, this silky gel cream reduces puffiness and dark circles while providing an instant fresh effect.
Embracing A Sustainable Future
Avène’s commitment to sustainability is evident in the HYALURON ACTIV B3 range, which features eco-designed packaging and formulations with at least 92% natural origin ingredients. This aligns with the growing consumer demand for environmentally responsible skincare products that do not compromise on efficacy.
The new Avène HYALURON ACTIV B3 range represents a significant leap forward in anti-ageing skincare. By targeting the root cause of ageing—cellular senescence—this innovative range offers a promising solution for those seeking to maintain youthful, healthy skin.
For more information about Avène HYALURON ACTIV B3 and to explore their full range of products, visit their official website.