With a legacy of supporting top international football legends like Cristiano Ronaldo, Neymar Junior, and Lionel Messi, MCM is set to make a significant mark in the fashion world this summer. As Germany gears up to host the 2024 European Football Championship after more than three decades, MCM is ready to combine its luxury fashion heritage with the electrifying spirit of football.
German national player Jonathan Tah, a standout defender for Bundesliga winner Bayer Leverkusen, will be the face of MCM’s football campaign. Tah has been instrumental in his team’s historic season, remaining undefeated for 48 consecutive games. As a key player for the German national team, Tah’s emotional connection with MCM dates back to the early days of his career when he purchased the MCM Stark Backpack as his first luxury item.
The campaign, shot in Düsseldorf by acclaimed photographer Davit Giorgadze and styled by Christian Stemmler, captures the dynamic and inspiring essence of Tah. This collaboration not only highlights Tah’s prowess on the field but also his deep-rooted association with MCM.
Introducing the MCM Euros 2024 Capsule Collection
To celebrate this grand sporting event, MCM will launch an exclusive product range designed for football enthusiasts and fashion aficionados alike. The MCM Euros 2024 Capsule Collection pays homage to Munich’s vibrant energy and MCM’s rich heritage. This limited edition collection features six meticulously crafted pieces that blend luxury with the fervour of football.
The collection includes:
- A Lauretos-mixed football-uniform-inspired look.
- A football-themed backpack and weekender bag.
Each piece seamlessly combines MCM’s signature German-inspired luxury fashion with a nod to the sporting legacy, making it a must-have for the tournament season.
The MCM Euros 2024 Capsule Collection perfectly captures the exhilarating atmosphere of the European Football Championship. These exclusive pieces will be available online and at Takashimaya, offering fans a unique opportunity to own a part of this historic event.
For more information on the collection and to shop the exclusive range, visit MCM’s official website and Takashimaya.