Goldwell has once again raised the bar with the relaunch of its iconic StyleSign collection. Designed to empower both stylists and clients alike, this revamped lineup epitomises versatility, efficacy, and sustainability.
The newly reimagined StyleSign collection boasts a curated selection of 27 products, combining timeless classics with five innovative additions. Whether you’re aiming for texture, volume, or a sleek finish, this comprehensive range caters to every styling need with effortless ease.
Powered By Nature
What sets the StyleSign collection apart is its utilisation of cutting-edge technology derived from Marine Bamboo. Renowned for its remarkable flexibility, structural strength, and UV resistance, Marine Bamboo thrives in the harshest underwater environments. Goldwell harnesses these unique properties, infusing each product with technology that not only secures styles but also shields hair from oxidation, humidity, and UV damage.
Sustainable Beauty, Redefined
In a world increasingly cognisant of environmental impact, Goldwell takes a decisive step towards sustainability with the revamped StyleSign collection. The brand’s commitment to environmental consciousness is reflected in the thoughtful redesign of packaging, aimed at reducing waste without compromising functionality or aesthetics.
The Three Pillars of Sustainability
- Reduce: Goldwell’s switch to lightweight aluminium cans and smaller caps significantly reduces both aluminium and plastic waste. The annual plastic savings alone amount to over 22 tons, a testament to the brand’s dedication to minimising environmental footprint.
- Reuse: Embracing the principles of circularity, Goldwell incorporates up to 98% Post-Consumer Recycled (PCR) plastics in its containers. By reusing recovered plastics, the brand champions sustainability without compromising quality or performance.
- Recycle: The sleek, white design of the new packaging isn’t just visually striking; it also promotes a circular economy by encouraging recycling. Each component is thoughtfully crafted to support recycling efforts, ensuring a sustainable lifecycle for every product.
The reinvented StyleSign collection is available exclusively at authorised Goldwell salons. Do note however that the following eight products are not available in Singapore – the NEW Compressed Working Hairspray, and the reformulated Blowout & Texture Spray, Everyday Blow-Dry Spray, Straightening Balm, High-Shine Gel Wax, Dry Texture Spray, Dry Spray Wax and Shaping Cream.