By Aimee L
L’Oréal Paris is tackling a prevalent hair issue: dehydrated hair, with the launch of their new Elseve Hyaluron Moisture range that promises to rejuvenate and revitalise dry and dehydrated locks.
Just as a dermatologist would recommend a Hyaluronic Acid daily moisturiser to fortify the skin barrier against premature aging, hair requires specialised care to rehydrate and safeguard its natural shield. Preventing cuticle fragility and fibre brittleness is paramount to preserving its innate integrity, ensuring hair remains soft, supple, and radiantly rejuvenated.
“Hair, like skin, embodies a natural plumpness and smoothness from its inception. However, its resilience can wane quicker than anticipated due to relentless environmental aggressors such as sun exposure, heat styling, humidity, pollution, and frequent hair transformations.”- Elisabeth Bouhadana, Global Scientific Director of L’Oréal Paris International.
Common signs of of dehydrated hair would be lifeless strands, lacklustre shine, persistent frizz, and unwelcome rigidity. Recognising the need for a transformative solution, L’Oréal Paris drew inspiration from the skincare realm where Hyaluronic Acid reigns supreme. Hyaluronic Acid is hailed for its exceptional ability to capture and retain moisture, along with its film-forming properties that create a protective shield. As a result, the Hyaluron Moisture series was created for those of us battling with dehydrated and frizzy locks.
Inspired by Korean hair beauty trends and the challenges posed by hot, humid climates, this range promises 72 hours of long-lasting hydration, bestowing hair with newfound vitality and two times more voluminous hair that looks full of life.
L’Oréal Paris NEW Elseve Hyaluron Moisture Range
- Hyaluron Moisture 72-Hour Moisture Filling Shampoo – Cleanses and rehydrates hair. It smells sweet and very feminine, and wasn’t very foamy, but it still managed to clean my hair gently, but effectively, not leaving it feeling stripped or dry.
- Hyaluron Moisture 72-Hour Moisture Sealing Conditioner – Detangles and locks in moisture and left my hair smelling and feeling very silky smooth.
- Hyaluron Moisture Hydra Filling Night Cream – This leave-on cream is formulated to deliver four times the hydration in just one application, this nightly elixir works tirelessly as you slumber, nourishing and replenishing your hair from within. My hair smelled amazing the next morning, looked so much sleeker and manageable, with zero tangles, even after a restless night of tossing and turning.
Suitable for all dehydrated hair, this comprehensive regimen promises to banish dryness and frizz, unveiling plump, hydrated, and irresistibly touchable hair.
The Hyaluron Moisture 72-Hour Moisture-Filling Shampoo and Moisture Sealing Conditioner are available in convenient 280ml squeeze bottles retailing for $13.90, while the 410ml pump bottles are priced at $16.90 each. The Hydra Filling Night Cream 150ml tube is priced at $8.90.
The Hyaluron Moisture range is currently available at FairPrice and Unity, and it will be available nationwide at beauty retailer outlets starting in May 2024.