Clé de Peau Beauté, renowned for its commitment to elegance and timeless beauty, has unveiled its latest Radiance Counter at Metro Paragon. This opulent space, adorned in the brand’s signature colours – Eternity Gold, Infinity Blue Black, and Vitality White, introduces the concept of “Infinite Radiance.”
The aim is to provide a luxurious haven where women can embark on a journey to discover their own radiant beauty. The counter’s design, characterised by various gold finishes and graceful curves, complements the gentleness and sophistication of the brand’s clientele.
The Infinite Radiance Experience
Structured into two distinctive zones – the Inclusive Zone and the Exclusive Zone – the new counter concept is strategically designed for enhanced customer navigation.
At the heart of the Inclusive Zone lies the ‘Gathering Table,’ a pivotal touchpoint inviting customers to explore a diverse range of products in a relaxed setting. This space not only fosters customer engagement but also showcases Clé de Peau Beauté’s core and hero products through a permanent installation and curated plates.
Aligned with the brand’s operational philosophy of “Catch my Attention,” “Personalise for me,” and “Build Relationship,” the Gathering Table facilitates a tailored experience for customers with varied objectives. The 3D catalogue, featuring skincare, Synactif range, and base and colour makeup, enhances self-navigation with clear categorisation and information accessibility.
The Exclusive Zone caters to VIP customers and features the ‘Timeless Cabin,’ a dedicated treatment area complete with a dressing room – a distinctive feature setting it apart from other Clé de Peau Beauté counters in Singapore.
Notably, the new Radiance Counter prioritises sustainability, addressing environmental concerns by employing recycled acrylic and environmentally friendly architectural materials. This eco-conscious design aims to reduce waste and promote local reproducibility.
Holiday Collection 2023: Toward The Horizon, Toward The Light
In tandem with the counter’s grand opening, Clé de Peau Beauté has unveiled its Holiday Collection 2023 – “Toward the Horizon, Toward the Light – The Promise of Radiance.” This collection narrates an uplifting tale of an underwater heroine shaping her destiny towards a radiant future. The premium products, housed in exquisite packaging, make for perfect gifts for those seeking luxurious self-pampering.
The collection, brought to life by American artist Katie Rodgers, draws inspiration from The Little Mermaid. Pastels, liquid gold, pearlescent flakes, and glass beads come together to capture the ethereal scenes of undersea exploration. The captivating imagery tells a story of self-discovery, portraying a character in pursuit of her own radiant destiny.
To celebrate the holiday season, Clé de Peau Beauté has adorned its Metro Paragon Radiance Counter and opened a limited-time holiday pop-up at Paragon’s Atrium. Running from 22 December to 4 January 2024, visitors can explore the ‘Toward the Horizon‘ collection and enjoy a 10-minute makeover at the new Radiance Counter, encouraging all to embrace the radiance within.
Clé de Peau Beauté’s Towards the Horizon Collection will be available at Clé de Peau Beauté Mandarin Gallery Flagship Store, Takashimaya, Radiance Counter at Metro Paragon, TANGS at Tang Plaza, Isetan Scotts and BHG Bugis.