In a groundbreaking move that combines skincare, sustainability, and artistic ingenuity, Kiehl’s proudly presents “Kiehl’s NYC Subway: Trash to Art” at ION Orchard Mall.
Following the success of last year’s Kiehl’s New York City Subway campaign, this immersive event takes visitors on a journey that celebrates Kiehl’s rich heritage, unwavering commitment to sustainability, and innovative approach to skincare.
A Holistic Brand Event: Discovering Skincare & Sustainability
From September 3rd to 13th, 2023, the “Kiehl’s NYC Subway: Trash to Art” campaign invites you to delve into the fascinating world of Kiehl’s. This unique experience not only showcases the brand’s heritage since 1851 but also offers an immersive journey through the intersection of skincare, art, and sustainability.
Trash Transformed To Art: Celebrating Creativity & Sustainability
Central to the campaign is the innovative concept of “Trash to Art.” Kiehl’s aims to highlight the circularity of their commitment to sustainability by transforming discarded materials into captivating art installations. The space is adorned with recycled Kiehl’s art installations and sculptures created by local Singaporean artists, capturing the essence of “Trash to Art” and inspiring visitors on how to minimize waste creatively.
“Kiehl’s Mission Renewal”: Pioneering Sustainability
As a beauty brand that champions sustainability, Kiehl’s isn’t just offering skincare solutions – they’re pioneering a movement. “Kiehl’s NYC Subway: Trash to Art” serves as a pilot campaign that embodies the vibrancy of New York City while reflecting Kiehl’s quirky charm. More importantly, it underscores the brand’s unwavering commitment to a healthier planet through sustainable practices.
A Multifaceted Experience Awaits You
The “Kiehl’s NYC Subway: Trash to Art” campaign offers an array of activities that seamlessly blend skincare, art, and education:
1. “Trash To Art” Gallery Showcase: – The Super Tree: A symbol of sustainability, created with Kiehl’s empties, celebrating the brand’s loyal customers and their dedication to recycling. – Iconic art pieces like the “Empire State Building,” the “Big Apple,” and “My Forever Blooms” made from recycled materials, showcasing the transformative power of creativity.
2. Through Time And Space: Kiehl’s Brand History: – Immerse yourself in Kiehl’s journey from 1851 to 2023 through an LED-lined Time Travel Tunnel, witnessing the brand’s evolution and milestones.
3. Unveil The Power Of Their High-Speed C + A Routine: – Step into the Morning C + Night A Glass Skin Capsule to discover the secrets of radiant skin. – Learn about Kiehl’s commitment to sustainability through their FSC-certified paper packaging.
4. Calendula: My Skin Peacekeeper: – Discover the soothing power of Calendula Toner and how Kiehl’s embraces hydroponic planting to reduce land usage and save water.
5. Kiehl’s Sustainability Efforts: – Embrace Kiehl’s circularity and eco-consciousness by experiencing art pieces made from recycled, upcycled, and eco-sustainable materials. – Participate in their recycling initiative and explore the latest Refillable Solutions in Skincare, Hair & Body categories.
6. Rediscover Your Skin: Beauty Tech + Personalized Skin Consultation: – Experience the Derma Reader Pro for a complimentary deep skin analysis and personalized skincare recommendations from Kiehl’s Skin Pros.
Claim Your Complimentary Experience
Complete your subway experience at “Kiehl’s NYC Subway: Trash to Art” and receive a 6-pc sample kit and an exclusive Kiehl’s drawstring bag. But that’s not all – Kiehl’s is offering a chance to win a trip to New York City to immerse yourself in its culture and iconic landmarks.
From skincare expertise to sustainability advocacy, Kiehl’s NYC Subway: Trash to Art encapsulates the brand’s multifaceted approach to well-being. Explore the vibrant world of Kiehl’s and discover how creativity, sustainability, and skincare seamlessly come together in a truly innovative campaign.